CRM for agribusiness : Corsendonk brewery
Corsendonk brewery’s world-class reputation greatly enhanced by unique user-friendly CRM. Efficy delivers structured sales team solution to ensure the amber beers keep flowing.
Beer and Belgium are synonymous throughout the world. No other country has among its native beers such diversity, individuality, idiosyncrasy and colour. Corsendonk is the perfect example of a brewery that offers such top-class beverages to the world’s beer connoisseurs.
“Our business is a people business” Keersmaekers said. “And Efficy duly impressed us by their know-how, their no-nonsense approach and the solution they offered for Corsendonk – which proved to be absolutely perfect. Perfect. We sensed from the start that this would be a win-win situation.”
“We were up and running within three months” Keersmaekers said. “Efficy respected the timing of the project – which was on a fast track – but they delivered. And they delivered a fine solution.”
Today, the sales team at Corsendonk connects to erver where the Efficy CRM is installed. “The transparency of Efficy is truly phenomenal” Keersmaekers explained. “Starting with the daily schedule of each sales person, there is a total overview of every person’s workload for the day, their reporting is standardized and the order intake follows a standard procedure that allows the organisation to keep track of the sales process throughout“.
“The Efficy CRM solution is installed on a server and synchronized with the AS/400 overnight. It is important to understand that the applicable CRM information – about one million lines per session – is analyzed whilst transferring from the AS/400 to the IBM server where Efficy is stored. A summary of the analysis is then fed into the CRM solution and made available to the sales force at Corsendonk. First of all, this allows Corsendonk’s management to retrieve detailed information for operational purposes, and secondly, at the same time the sales force has tailor-made information at their finger tips with which they can hit the road the next day.”
Stefan Keersmaekers: “I have to admit that we were pleasantly surprised by the functionalities of Efficy CRM. The solution we were looking for has opened up new opportunities for Corsendonk. The Efficy CRM allows us to do credit collection in addition to improving the structure of the sales organisation. Efficy is highly user-friendly and allows us to make changes to the CRM solution whenever we need it – without much outside help.”
Efficy continues to be responsible for the maintenance of its CRM and delivers highly efficient after sales support, according to Corsendonk. “Efficy CRM is running so smoothly I hardly have to check up on it. Our products are continuously evolving, however, and so is Efficy of course. We find it extremely easy to do, but whenever there is a need for outside help, Efficy is on hand.”
“Efficy receives an e-mail or a phone call from us and the problem is fixed within a day. Efficy has proven to be very user-friendly and a great CRM tool for organisations such as ours” Keersmaekers said.
Corsendonk set out to streamline their sales department and ended up by adding credit collection to the professional CRM solution provided by Efficy. “We really got more than we bargained for. The future for Corsendonk lies in the successful continuation of brewing some of Belgium’s top beers for the millions of beer connoisseurs around the world” Keersmaekers said.
“Efficy CRM is now an essential part of our success story.”