Testimonials

Efficy is a runaway success at Brussels Chamber of Commerce

Brussels Enterprises Commerce and Industry (BECI)

One-to-One Marketing with Efficy is a runaway success at Brussels Chamber of Commerce.

Founded in 1703, the Brussels Chamber of Commerce is one of the oldest Chambers on the European Continent. Housed in the smart Avenue Louise shopping district, the Brussels Chamber successfully caters for over 3,000 companies and organizations based in the Brussels region.

Olivier Willocx, managing director of the Chamber: "Our mission is to support our members' business development through advice, training, lobbying and offering a dedicated international outreach to stimulate the regional economy of the Brussels region - one of Belgium’s growth engines."

"We organize for example some 130 events per year of which three attract each over 1,000 participants. The Chamber is truly one of the key networking places of the Capital of Europe. The combination of our activities and the active participation of our members make us a communications platform of the first order that is highly respected by the political and diplomatic establishments, the international institutions in Brussels and the social partners. This is no rocket science but the proper execution of our business strategy."

Olivier Willocx: "Historically, we have moved from mass marketing to direct marketing, and now to one-to-one marketing. And, marketers are changing their practice of company-centric database marketing to customer-centric one-to-one marketing. Our main operational duties today at the Chamber are focused on professional networking."

One-to-one marketing is about individuals. Communicating with, selling, and servicing individuals by providing a unique and valuable personal experience. One-to-one marketing is a philosophy of understanding a customer’s needs through asking questions and really listening to the answers, as well as through observing their actions.

With direct marketing, marketers target customers so they can communicate more at less cost. With a one-to-one strategy, marketers focus on what the customer wants to buy rather than what the company wants to sell. This meets the customer’s needs and helps the customer become comfortable doing business with you.

Beci - 18/01/2010

Corsendonk brewery's reputation greatly enhanced by Efficy CRM

 

Corsendonk brewery's world-class reputation greatly enhanced by unique user-friendly CRM. Efficy delivers structured sales team solution to ensure the amber beers keep flowing.

Beer and Belgium are synonymous throughout the world. No other country has among its native beers such diversity, individuality, idiosyncrasy and colour. Corsendonk is the perfect example of a brewery that offers such top-class beverages to the world's beer connoisseurs.

"Our business is a people business" Keersmaekers said. "And Efficy duly impressed us by their know-how, their no-nonsense approach and the solution they offered for Corsendonk - which proved to be absolutely perfect. Perfect. We sensed from the start that this would be a win-win situation."

"We were up and running within three months" Keersmaekers said. "Efficy respected the timing of the project - which was on a fast track - but they delivered. And they delivered a fine solution."

Today, the sales team at Corsendonk connects over ADSL or VPN to the IBM server where the Efficy CRM is installed. "The transparency of Efficy is truly phenomenal" Keersmaekers explained. "Starting with the daily schedule of each sales person, there is a total overview of every person's workload for the day, their reporting is standardized and the order intake follows a standard procedure that allows the organisation to keep track of the sales process throughout".

According to Hugo Vierbergen, "Corsendonk operates an IBM AS/400 server for its main IT operations. All data is stored on this AS/400, and desktop and laptop PCs are connected to this AS/400 production machine for operational use. No data is stored on the PCs for security reasons."

"The Efficy CRM solution is installed on a separate IBM server and synchronized with the AS/400 overnight. It is important to understand that the applicable CRM information - about one million lines per session - is analyzed whilst transferring from the AS/400 to the IBM server where Efficy is stored. A summary of the analysis is then fed into the CRM solution and made available to the sales force at Corsendonk. First of all, this allows Corsendonk's management to retrieve detailed information for operational purposes, and secondly, at the same time the sales force has tailor-made information at their finger tips with which they can hit the road the next day."

Stefan Keersmaekers: "I have to admit that we were pleasantly surprised by the functionalities of Efficy CRM. The solution we were looking for has opened up new opportunities for Corsendonk. The Efficy CRM allows us to do credit collection in addition to improving the structure of the sales organisation. Efficy is highly user-friendly and allows us to make changes to the CRM solution whenever we need it - without much outside help."

Efficy continues to be responsible for the maintenance of its CRM and delivers highly efficient after sales support, according to Corsendonk. "Efficy CRM is running so smoothly I hardly have to check up on it. Our products are continuously evolving, however, and so is Efficy of course. We find it extremely easy to do, but whenever there is a need for outside help, Efficy is on hand."

"Efficy receives an e-mail or a phone call from us and the problem is fixed within a day. Efficy has proven to be very user-friendly and a great CRM tool for organisations such as ours" Keersmaekers said.

Corsendonk set out to streamline their sales department and ended up by adding credit collection to the professional CRM solution provided by Efficy. "We really got more than we bargained for. The future for Corsendonk lies in the successful continuation of brewing some of Belgium's top beers for the millions of beer connoisseurs around the world" Keersmaekers said.

"Efficy CRM is now an essential part of our success story."

Corsendonk - 09/02/2010