Efficy Group Blog: Articles on CRM and Customer Relationship

CRM technology

What is a Cloud CRM and what are its advantages?

To answer this question, we must first answer an earlier question: What does the acronym Cloud CRM mean? Cloud is a term that refers to[...]

CRM tool

Sales relationship

How should you do to create a Phone Sales Script?

Have you ever wondered why so many sellers still choose the phone as their primary sales tool? The telephone is a two-way means of communication,[...]

Data qualityProductivityProspecting

CRM technology

Advantages of using a B2B CRM

While most consumer markets have matured and growth has stopped, competition has only increased. This is precisely why there is a general tendency for businesses[...]

CRM tool

CRM technology

Why you must use a CRM and a Project Management software?

Customer Relationship Management software is generally seen as a tool that will help you to manage your contacts, your relations with companies, your documents and[...]

CRM projectCRM tool

CRM technology

Implementing CRM and relationship marketing strategies in your company

If you do some research online, you will be surprised at how many business management manuals talk about putting the customer at the centre of[...]

CRM tool

Helpdesk

Customer service and CRM: benefit for customer and employees

A good product, a competitive price, and a large assortment. Often the first things that come to mind when striving for a satisfied customer. However,[...]

Customer experienceCustomer loyaltyCustomer satisfaction

CRM technology

CRM Marketing. How to take your campaigns to the next level.

Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this[...]

CRM tool

CRM technology

Free CRM: Real good idea or scam?

Type “free CRM” in Google and you will come across a long list of results all looking tantalizing: The 10 best free CRM software in[...]

CRM projectCRM tool

CRM technology

CRM price, how much does it cost to implement a CRM?

On 20 July 1969, what was a dream come true for many: for the first time a person stepped on the moon. For this to[...]

CRM tool

Marketing

Predictive marketing, a tool for banks and insurance companies

Most of the technological trends that are linked with trades revolve around the notion of predictive marketing. We could quote machine learning, marketing automation, big[...]

AIBanking industryDataInsurance industrymarketing

CRM technology

Increase your revenue with the help of a multilingual CRM

Diversity is known to increase innovation, enrich the office experience, and overall bring cultural perspective into your life. So shouldn’t you make sure your business[...]

CollaborationCustomizationProductivity

CRM technology

What is it and why do you need a CRM for business?

In the world of modern business everything revolves around the customer. Obviously, there are many other important factors, but the main one is the customer.[...]

CRM tool

Tips & tricks

How can you help your client to keep on smiling?

This Saturday, October 5th is the World Smile Day. So today we’ll try to give you some insights to please your customers and keep them[...]

Customer loyaltyEmotion

CRM technology

Use a Real Estate CRM and start selling more houses

The property market and the industries surrounding it, such as construction, are one of the pillars of the economy in many countries. Also in our[...]

CRM tool

CRM technology

CRM for small business: what advantages does it offer to you?

In Spain, the majority of the business fabric is made up of the self-employed and small businesses. The numbers in this respect are overwhelming: of[...]

CRM tool

Tips & tricks

How to lose the fear of a CRM software?

To all CEOs, Sales Directors, Marketing department, IT department, and dear employees, this article is for you. Speaking with several people of different levels, and[...]

EmotionKPISecurity

CRM technology

Implementation and benefits of a CRM for hotels

The hotel sector, one of the main economic drivers in many countries, has been forced to face enormous changes in recent years. Not so long[...]

CRM tool

Tips & tricks

Customized training? #Daretoask

Customized training involves a contribution from you as a customer, as a future user of a CRM solution. The standard training provided by your CRM[...]

CollaborationCRM project

CRM technology

Upgrade you with a CRM for restaurants

Catering is one of the favourite businesses in Spain. In 2018 alone there were 279,396 restaurants in the country. That is, there is one bar[...]

CRM tool

Tips & tricks

I took advantage of holidays to improve the quality of my data

As Chief Marketing Officer at Efficy, the CRM editor, I am doubly sensitive to the quality of the data that is in my CRM. Firstly,[...]

CollaborationDataData qualityProductivity

Efficy blog