Efficy Group Blog: Articles on CRM and Customer Relationship

Tips & tricks

GDPR, one year later: where are we?

A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]

DataJuridical

Sales relationship

CRM for the beverage distributor

As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]

CRM & ShopDataData quality

Tips & tricks

CRM specifications: what are the functional requirements?

Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]

Banking industryCRM projectInsurance industry

Sales relationship‚ Tips & tricks

Data mining in CRM an asset for your business

What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]

Customer loyaltyCustomer satisfactionCustomization

Tips & tricks

Getting the most out of a CRM solution by training employees

A CRM solution is a major investment for most companies. Nevertheless, today it’s also highly needed to keep up with competition. But a CRM solution[...]

CRM projectCRM tool

CRM technology‚ Sales relationship

CRM & Data: the solution to improve business success

Regardless of the industry you’re working in, developing and maintaining quality relationships with your customers should remain one of the core factors of your business[...]

MobilityProductivity

CRM technology

Why should you use a CRM ?

A CRM (Customer Relationship Management) is a concept that has become common. But, do you really know what it is? Here are 5 good reasons[...]

CollaborationCRM toolProductivity

Helpdesk‚ Tips & tricks

Why companies that put the customer first are more successful

Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]

Customer satisfaction

Marketing‚ Sales relationship

How can you generate leads in your CRM software?

Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]

OmnichannelProductivityProspecting

Marketing‚ Sales relationship

How can you qualify leads in your CRM software?

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]

CollaborationCRM toolProspecting

Tips & tricks

3 Essentials to improve your customer relationship

Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]

CRM toolCustomer experienceE-mailing

Marketing‚ Sales relationship

Increase ROI of your event thanks to CRM

Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]

Customer experienceEmotion

CRM technology

All about RPA or Robotic Process Automation

The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]

AIDataIoT

CRM technology

The convergence of Artificial Intelligence and the Internet of Things

What is Artificial Intelligence (AI)? What applications does it have? How is it different from the Internet of Things (IoT)? These are some of the[...]

AIIoT

CRM technology

Change management: a methodology

Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]

CollaborationCRM Case studyCRM project

Tips & tricks

Women in IT, the struggle continues!

March 8 will be International Women’s Day. At Efficy we wanted to mark the occasion and use this blog post to show how far we[...]

Collaboration

Marketing‚ Sales relationship

The 5 steps for optimising your Customer Journey

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]

Customer experienceCustomizationData

Sales relationship

Boost your lead detection with a CRM solution

From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]

CollaborationProspecting

Tips & tricks

How to make training worth the investment

It’s inevitable that implementing new software has an impact on the daily routines of the employees. The business has developed, the current software doesn’t fulfil[...]

CollaborationCRM project

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