Efficy Group Blog: Articles on CRM and Customer Relationship

CRM technology

CRM applications in a company’s day-to-day business

To answer this question, we have to go back to the origin: What is a CRM? CRMs are business management software with which you can[...]

CRM tool

CRM technology

What is social CRM and what can it contribute to your sales strategy?

CRMs have gone from being an innovative and cost prohibitive product at the beginning of 2000 to a standard in the market that is used[...]

CRM tool

CRM technology

CRM or ERP? What are the differences?

CRM and ERP… These are two applications that are used in the company by business departments. Two solutions that centralize a lot of crucial information[...]

CRM toolCustomer experienceCustomer satisfaction

CRM technology

What are the advantages of an online CRM over a traditional one?

Maybe when you start your business you think you don’t need to use a CRM and you start by using the management tool par excellence:[...]

CRM tool

Marketing

The customer experience at the restaurant: it’s make or break

In this week’s article, I’ll focus on the customer experience at the restaurant. We have all been to a restaurant and sometimes experienced an enchanted[...]

Customer experienceCustomer satisfactionEmotion

CRM technology

What is e CRM and what advantages does it have over a CRM?

To find the origin of e CRMs we have to go back to the 1980s, when some companies were starting to evolve from traditional databases[...]

CRM tool

CRM technology

CRM system: the essential tool in order to grow your business

Gartner predicts that, by 2020, poor customer experiences will destroy 30% of digital business projects. This is the moment to develop a customer-centric strategy and[...]

CollaborationKPIProspecting

CRM technology

On-Premise CRM and On-Demand CRM. Differences and advantages.

Before addressing the main differences between one type of CRM and another, we need to answer an even more basic question: What is a CRM?[...]

CRM tool

Tips & tricks

Get the best Black Friday offer from the e-commerce platform

They are a heyday for e-commerce. Halloween, Black Friday, Christmas and New Year, these are four occasions where the consumer flocks their gifts online. As[...]

E-mailingProductivityRetail industry

CRM technology

What is a SaaS CRM and how does it work?

To answer this question, we must first answer an earlier question: What does SaaS mean? SaaS stands for “Software as a Service”, and is a[...]

CRM tool

Sales relationship

Excel or CRM: what should you choose to manage your customer file?

This is a question that often comes up: should you have a CRM or is Excel enough? Initially, Excel may be useful for managing your[...]

CollaborationCRM toolDataKPI

Sales relationship

Insurance representative connected and the digital transformation

Digital transformation, this expression is everybody’s mind. And present in all sectors! However, it seems that the insurance sector is really aware of the need[...]

CRM & ShopCustomer experienceInsurance industryOmnichannel

CRM technology

What is a Cloud CRM and what are its advantages?

To answer this question, we must first answer an earlier question: What does the acronym Cloud CRM mean? Cloud is a term that refers to[...]

CRM tool

Sales relationship

How should you do to create a Phone Sales Script?

Have you ever wondered why so many sellers still choose the phone as their primary sales tool? The telephone is a two-way means of communication,[...]

Data qualityProductivityProspecting

CRM technology

Advantages of using a B2B CRM

While most consumer markets have matured and growth has stopped, competition has only increased. This is precisely why there is a general tendency for businesses[...]

CRM tool

CRM technology

Why you must use a CRM and a Project Management software?

Customer Relationship Management software is generally seen as a tool that will help you to manage your contacts, your relations with companies, your documents and[...]

CRM projectCRM tool

CRM technology

Implementing CRM and relationship marketing strategies in your company

If you do some research online, you will be surprised at how many business management manuals talk about putting the customer at the centre of[...]

CRM tool

Helpdesk

Customer service and CRM: benefit for customer and employees

A good product, a competitive price, and a large assortment. Often the first things that come to mind when striving for a satisfied customer. However,[...]

Customer experienceCustomer loyaltyCustomer satisfaction

CRM technology

CRM Marketing. How to take your campaigns to the next level.

Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this[...]

CRM tool

CRM technology

Free CRM: Real good idea or scam?

Type “free CRM” in Google and you will come across a long list of results all looking tantalizing: The 10 best free CRM software in[...]

CRM projectCRM tool

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