CRM technology
CRM applications in a company’s day-to-day business
To answer this question, we have to go back to the origin: What is a CRM? CRMs are business management software with which you can[...]
Read more
CRM tool
CRM technology
What is social CRM and what can it contribute to your sales strategy?
CRMs have gone from being an innovative and cost prohibitive product at the beginning of 2000 to a standard in the market that is used[...]
Read more
CRM tool
CRM technology
CRM or ERP? What are the differences?
CRM and ERP… These are two applications that are used in the company by business departments. Two solutions that centralize a lot of crucial information[...]
Read more
CRM toolCustomer experienceCustomer satisfaction
CRM technology
What are the advantages of an online CRM over a traditional one?
Maybe when you start your business you think you don’t need to use a CRM and you start by using the management tool par excellence:[...]
Read more
CRM tool
Marketing
The customer experience at the restaurant: it’s make or break
In this week’s article, I’ll focus on the customer experience at the restaurant. We have all been to a restaurant and sometimes experienced an enchanted[...]
Read more
Customer experienceCustomer satisfactionEmotion
CRM technology
What is e CRM and what advantages does it have over a CRM?
To find the origin of e CRMs we have to go back to the 1980s, when some companies were starting to evolve from traditional databases[...]
Read more
CRM tool
CRM technology
CRM system: the essential tool in order to grow your business
Gartner predicts that, by 2020, poor customer experiences will destroy 30% of digital business projects. This is the moment to develop a customer-centric strategy and[...]
Read more
CollaborationKPIProspecting
CRM technology
On-Premise CRM and On-Demand CRM. Differences and advantages.
Before addressing the main differences between one type of CRM and another, we need to answer an even more basic question: What is a CRM?[...]
Read more
CRM tool
Tips & tricks
Get the best Black Friday offer from the e-commerce platform
They are a heyday for e-commerce. Halloween, Black Friday, Christmas and New Year, these are four occasions where the consumer flocks their gifts online. As[...]
Read more
E-mailingProductivityRetail industry
CRM technology
What is a SaaS CRM and how does it work?
To answer this question, we must first answer an earlier question: What does SaaS mean? SaaS stands for “Software as a Service”, and is a[...]
Read more
CRM tool
Sales relationship
Excel or CRM: what should you choose to manage your customer file?
This is a question that often comes up: should you have a CRM or is Excel enough? Initially, Excel may be useful for managing your[...]
Read more
CollaborationCRM toolDataKPI
Sales relationship
Insurance representative connected and the digital transformation
Digital transformation, this expression is everybody’s mind. And present in all sectors! However, it seems that the insurance sector is really aware of the need[...]
Read more
CRM & ShopCustomer experienceInsurance industryOmnichannel
CRM technology
What is a Cloud CRM and what are its advantages?
To answer this question, we must first answer an earlier question: What does the acronym Cloud CRM mean? Cloud is a term that refers to[...]
Read more
CRM tool
Sales relationship
How should you do to create a Phone Sales Script?
Have you ever wondered why so many sellers still choose the phone as their primary sales tool? The telephone is a two-way means of communication,[...]
Read more
Data qualityProductivityProspecting
CRM technology
Advantages of using a B2B CRM
While most consumer markets have matured and growth has stopped, competition has only increased. This is precisely why there is a general tendency for businesses[...]
Read more
CRM tool
CRM technology
Why you must use a CRM and a Project Management software?
Customer Relationship Management software is generally seen as a tool that will help you to manage your contacts, your relations with companies, your documents and[...]
Read more
CRM projectCRM tool
CRM technology
Implementing CRM and relationship marketing strategies in your company
If you do some research online, you will be surprised at how many business management manuals talk about putting the customer at the centre of[...]
Read more
CRM tool
Helpdesk
Customer service and CRM: benefit for customer and employees
A good product, a competitive price, and a large assortment. Often the first things that come to mind when striving for a satisfied customer. However,[...]
Read more
Customer experienceCustomer loyaltyCustomer satisfaction
CRM technology
CRM Marketing. How to take your campaigns to the next level.
Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this[...]
Read more
CRM tool
CRM technology
Free CRM: Real good idea or scam?
Type “free CRM” in Google and you will come across a long list of results all looking tantalizing: The 10 best free CRM software in[...]
Read more
CRM projectCRM tool