CRM technology‚ Helpdesk
Why you need Chatbots for your call centre?
Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This[...]
Read more
Customer experienceEmotionOmnichannel
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
Read more
CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Tips & tricks
How does CRM-training benefit the implementation of your CRM-project?
Dave van der Heijden – Trainer at Efficy When you are about to start implementing a CRM-project in your company, many questions need to be[...]
Read more
CRM projectCRM tool
Tips & tricks
Change management, key to the success of your CRM project
Change management helps get prepared in undergoing organizational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries[...]
Read more
CRM project
Tips & tricks
Travel industry and CRM, final call for customer experience
The travel industry is one of the most competitive global industries, with low profit margins and dominated by a few big players. With customers that[...]
Read more
Tourism industry
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
Read more
CRM & ShopCustomer experienceEmotionProspecting
Marketing
Customer trust for a strong and long-lasting relationship
Customer trust is an essential element in shaping a business strategy. With customers and prospects increasingly volatile, satisfaction alone is not always enough to retain[...]
Read more
Customer experienceCustomer loyaltyCustomer satisfactionOmnichannel
Helpdesk‚ Marketing‚ Sales relationship
Customer Journey, Satisfaction, Experience and Service
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
Read more
Customer experienceEmotion
Tips & tricks
The keys to CRM success: data, budget and ROI (2/3)
The success of a CRM project (Customer Relationship Management project) relies on a number of factors, which come into play at different moments of the[...]
Read more
CRM projectCRM toolData
Tips & tricks
The keys to CRM success: people, customers and tools (1/3)
What are the key ingredients of a successful CRM project? This question is as vast as it is critical. The success of your CRM project[...]
Read more
CollaborationCRM projectCRM tool
Tips & tricks
Customer Relationship: 5 back-to-school resolutions
September is back, and with it comes the opportunity to implement some good practices. To help you face up to this new season, we thought[...]
Read more
CRM projectKPIMobilityOmnichannel
CRM technology
M-CRM: definition, issues and features
In the age of hyper connectivity, the use of mobile Internet has become more widespread and has made its way into the professional sphere. Therefore,[...]
Read more
CollaborationIoTMobility
Tips & tricks
Customer Experience: definition & objectives
By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
Read more
Customer experienceCustomer loyaltyOmnichannel
CRM technology
CRM: Saas or On-premise? What if you didn’t have to choose…
Cloud computing is definitely a hot trend, and figures prove it. In a recent study published by IDC on the CRM market for 2017, an[...]
Read more
AICloud
Marketing
Customer emotion: at the heart of branding strategies
Chatbots, artificial intelligence, process automation, big data, selfcare…These are all incontrovertible proof that we are living in the era of technology. What place is left[...]
Read more
Customer experienceEmotion
Tips & tricks
CRM projects: the 10 mistakes to avoid (continued)
Implementing a CRM project involves a great deal of change, on a human, technological or strategic level. Here is a quick overview of the mistakes[...]
Read more
CRM projectDataOmnichannel
Tips & tricks
360° Customer view for an unforgettable experience
New technologies, communication channel diversification, ever-evolving consumer expectations… All these parameters impact UX, the much-feted customer experience, and call for new Customer Relationship strategies. How,[...]
Read more
CRM tool
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
Read more
CRM project
Tips & tricks
François Laurent : Customer Relationship Management is now!
François Laurent explains why it is so urgent to implement a real Customer Relationship Management strategy. We had the pleasure of receiving François Laurent,, a[...]
Read more
CRM Case studyEmotion
CRM technology
Are you renewing your CRM or is it a first installation?
Ask yourself the right question: do you need to renew your CRM installation? Get the answer here Regardless of whether you’re replacing your current CRM[...]
Read more
CRM tool