Efficy Group Blog: Articles on CRM and Customer Relationship

Tips & tricks

360° Customer view for an unforgettable experience

New technologies, communication channel diversification, ever-evolving consumer expectations… All these parameters impact UX, the much-feted customer experience, and call for new Customer Relationship strategies. How,[...]

CRM tool

Tips & tricks

CRM project: the 10 mistakes to avoid

When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]

CRM project

Tips & tricks

François Laurent : Customer Relationship Management is now!

François Laurent explains why it is so urgent to implement a real Customer Relationship Management strategy. We had the pleasure of receiving François Laurent,, a[...]

CRM Case studyEmotion

CRM technology

Are you renewing your CRM or is it a first installation?

Ask yourself the right question: do you need to renew your CRM installation? Get the answer here Regardless of whether you’re replacing your current CRM[...]

CRM tool

CRM technology

CRM Software: achieve the maximum results in the minimal time!

Discover how you can achieve maximum efficiency when implementing your CRM solution The CRM is a tool that can improve the efficiency of all the[...]

CRM tool

Helpdesk‚ Sales relationship

Do You Think You Don’t Need a CRM Software? This Article Is for You

If you still don’t think your company needs a CRM software, see how you could gain from a CRM implementation in terms of efficiency and[...]

Data qualityProductivityProspecting

Tips & tricks

What To Know Before Buying a CRM Software

Before buying a CRM, take budget, long-term research and demonstration of the tool into account A C.R.M. (Customer Relationship Management) is the software that will[...]

CRM projectCRM tool

Sales relationship

The CRM, your best ally for your sales

Efficy CRM, with its 360° view, opportunities module and reports, is the sales-oriented tool your salesforce needs With a CRM, your salesforce will benefit from[...]

KPIProspecting

Tips & tricks

How to choose your CRM software?

Learn how to make the right decision and choose the CRM solution that will best suit your business This article will explain the different ways[...]

CollaborationCRM projectCRM toolProductivity

Helpdesk

Manage your After Sales Service with Efficy CRM

With Efficy CRM, you can manage your tickets and bring your lost customers back An unhappy customer? A complaint because of a technical problem? Thanks[...]

CollaborationCRM toolCustomer satisfaction

Marketing

CRM and digital transformation: why adapt your customer Relationship?

9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]

DigitizationOmnichannel

CRM technology

CRM system: the 5 types of users licences you should ask for!

When you have a CRM project, always ask the software editor which kind of licences they offer with their CRM. Here is a list of[...]

CRM tool

Tips & tricks

How to choose perfect CRM? 4 Questions To Ask Oneself

To make the right decision, here are four main questions you should ask yourself before making up your mind What are the software tools that[...]

CRM projectCRM tool

Helpdesk

A CRM for the after-sales department

After-sales softwares allow the management of customer requests (tickets, feedbacks, assistance…). Here is how after-sales requests are being managed in Efficy CRM. 1 – An[...]

OmnichannelProductivity

Tips & tricks

How to direct a CRM project in 3 phases

When monitoring a new CRM project, 3 phases are crucial for optimal result: informing, identifying and analysing. What is the situation like in most companies?[...]

CRM projectCRM toolKPI

CRM technology

Here are the 5 key arguments that will convince you to implement a CRM

Only 40 to 50% of large companies are equipped with a CRM solution. Let us demonstrate in 5 points how a CRM can boost your[...]

CollaborationCRM projectCRM tool

Sales relationship

Pokemon Go, what there is to learn from the phenomenon

Pete Jenkins, Gamification expert, explains the 5 keys to the success of Pokemon GO and the lessons to draw from it How could Pokemon Go[...]

Customer experienceEmotionOmnichannel

Tips & tricks

Gamification, the new way to boost your sales team!

Gamification is the new way to motivate your sales team and make the most of their enhanced productivity. Gamification, previously seen as a management trend,[...]

CollaborationCRM projectProductivity

CRM technology‚ Tips & tricks

CRM software : how to choose a CRM and at what cost?

Before choosing a CRM, you need to ask yourself the right questions and put in place the right habits.. Could you benefit from a personalized[...]

CRM tool

Tips & tricks

Breaking Down GDPR in the New Digital Age

Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human[...]

Citizen RelationshipDataJuridical

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