Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

Factors and points to take into account in psychology of selling

The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]

Sales relationship

Competitive advantage: how to apply it according to your business

Competitive advantage is defined as the long-term plan where a company seeks to gain an advantage over its competitors. It aims to create a defensive[...]

Marketing

Competition Analysis: What data to take into account

Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]

Tips & tricks

Gross margin: what it is, formulas and some examples

Gross margin is a ratio that measures how profitable your company is. It represents the percentage of total sales revenue that your company retains after[...]

Sales relationship

10 strategies on how to get customers

How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured[...]

Helpdesk

What are the keys to good customer service?

I don’t know about you, but whenever I fly, I don’t go to a window looking for good customer service. I prefer to deal with[...]

Sales relationship

Point of sale: What is it and what benefits do you get

Point of Sale (POS) system is the place where your client pays for the goods or services your company offers. In short, every time a[...]

Helpdesk

The 6 customer service techniques that make for happy customers

Customer service techniques are in vogue. And they are for 2 reasons: According to numerous studies getting a new client is 6 to 7 times[...]

Tips & tricks

Working Capital: What it is and how to calculate it

The working capital is a key tool where it tells us if a company is in a good position or not, if it can invest[...]

CRM technology

What is the best CRM for your business?

The CRM is one of the most important software of any company. That’s why choosing the best one is important. We are interested in all[...]

Sales relationship

What is Monopolistic Competition and what does it consist of?

The monopolistic competition model describes a common market structure in which companies have many competitors, but each of them sells a slightly different product. Many[...]

Tips & tricks

How to write an effective and successful business plan

In this post we will focus on how you can write a business plan that will help you get results quickly and effectively. Let’s get[...]

Marketing‚ Tips & tricks

Customer segmentation: What it is and how you can approach it

To efficiently scale your business you must focus all your efforts, not on a wide universe of potential customers, but on a specific subset of[...]

Sales relationship

Perfect Competition: What it is and what are its characteristics

In economic terms, perfect competition means that buyers and sellers co-exist and participate in trade with full knowledge of the market price, and each considers[...]

CRM technology

What is a CRM Manager? What does it do? How much does it charge?

The figure of the CRM Manager is widespread in Anglo-Saxon countries. And in this article we are going to tell you everything you need to[...]

CRM technology

How to focus customer loyalty in service companies?

Customer loyalty in service companies has some sensible differences from product sales businesses. Because, by their definition, the services have some characteristics that make them[...]

CRM technology

How do loyalty programs work?

When we talk about loyalty programs we are talking about the specific tactics to be applied in a strategy based on promotions, discounts or rewards.[...]

CRM technology

How to have a successful customer loyalty department?

Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won’t say which bank it was because it[...]

CRM technology

Is customer loyalty as good as it seems?

We all agree that customer loyalty is good, right? On paper it seems pretty obvious: more loyal customers, better results. But is it really so?[...]

CRM technology

The 3 best customer loyalty strategies

The data says that we must apply customer loyalty strategies in our business. As we saw in the customer loyalty article, increasing customer loyalty by[...]

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