Sales relationship
A Complete Guide to Follow-Up Emails
When it comes to sales, finding leads is only half the battle. The next step is nurturing them towards a sale. Follow-up emails are an[...]
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Tips & tricks
5 Ways To Protect Your Data Against A Cyber Attack
Here’s an eye-opening cyber attack stat… 39% of businesses in the UK suffered at least one cyber attack in 2021. The percentage looks set to[...]
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CRM technology‚ Helpdesk
Guide To Building And Maintaining Customer Loyalty
It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new[...]
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Marketing‚ Sales relationship
5 Marketing Hacks to Generate Leads
Intro Much like there are no omelettes without breaking eggs, there are no customers without leads having progressed through your sales funnel. The lifeblood of[...]
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Marketing
What Is word-of-mouth Marketing, And Why Is It So Important?
Intro Take a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and[...]
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Helpdesk
How To Achieve Business Success
Business success comes in different shapes and sizes. The definition of success for one business may be associated with failure for another. For instance, a[...]
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Marketing
Email List Consent Is Sexy!
Introduction When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the[...]
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Marketing
A Practical Guide to Local Marketing
Introduction With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is[...]
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Helpdesk‚ Sales relationship
6 Tips To Ensure Post-Sale Customer Satisfaction
Customer journey and customer satisfaction are hot topics these days. However, it often feels like the focus is on new customers, rather than existing ones.[...]
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CRM toolCustomer experienceCustomer satisfactionOmnichannel
Sales relationship
How to Reduce Churn in Each Customer Type
If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer[...]
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Sales relationship
Technical Skills for Success in E-commerce Retail
For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is[...]
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Marketing
Navigating Personalised Advertising Without Violating Privacy Boundaries
Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure[...]
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Sales relationship
Optimise your sales cycle with a powerful CRM
Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the[...]
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Marketing
The Bare Minimum Social Media Plan You Need for Success
When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably[...]
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Sales relationship
5 Ways to Turn Around Your Online Sales Decline
Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the[...]
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CRM technology‚ Sales relationship‚ Tips & tricks
Sun’s Out – Productivity Down?
When you think of summertime, what springs to mind? For most people, it’s things like sunshine, beaches, outdoor activities, and barbecues. Let’s face it –[...]
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CollaborationCRM toolMobilityProductivity
Sales relationship
All You Need to Know about Omnichannel Retailing
One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels.[...]
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Marketing
How to Tackle Market Segmentation Like a Pro
Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]
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CRM technology‚ Sales relationship
How Gamification is Changing the CRM Game
Businesses and technologies go through changes, and customers’ preferences are changing too. Today, winning the customer is all about enhancing the customer experience. The most[...]
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Banking industryRetail industry
Tips & tricks
Breaking Down GDPR in the New Digital Age
Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human[...]
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Citizen RelationshipDataJuridical