Sales relationship
Planogram: What is it and what are the benefits from implementing it?
The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It[...]
Read more
CRM technology
What types of corporate communication are there?
There are many different types of corporate communication. With the tagline “communication” there have been many terms that have tried to capture this reality of[...]
Read more
Sales relationship
Reasons why sales training is necessary
Sales training programmes can be delivered in a variety of ways, from online lessons to face-to-face workshops held in your office or at a corporate[...]
Read more
Sales relationship
Crowdfunding: 5 Steps to implement it according to your project
Do you currently have a cause that requires financial support? Crowdfunding is your solution. It is considered as a practice to finance a project or[...]
Read more
Tips & tricks
Do you need a corporate communication plan?
Having a corporate communication plan is almost a must nowadays in any modern company. According to a study carried out by the Association of Communication[...]
Read more
Marketing
Brand Strategy: Key questions to ask when creating a brand
Essentially, brand strategy is a long-term plan that serves to develop and establish successful and well-known branding to achieve a company’s particular objectives. When put[...]
Read more
Marketing
Target market: How to identify it according to your business
Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]
Read more
CRM technology
How to establish a corporate communication strategy?
If you want corporate communication to flow you need to define a strategy. Wanting it is not enough. Take a look. If you don’t implement[...]
Read more
CRM technology
How to manage your company’s external communication
For your company to be recognised and understood, you need to work on your external communication. There is no other way for your company to[...]
Read more
CRM technology
What is corporate communication and how to manage it?
Corporate communication problems are not rare. In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion[...]
Read more
Sales relationship
Benefits of having a stock management system in your company
Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]
Read more
Sales relationship
Law of supply and demand: What is it and how to apply it?
The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]
Read more
Marketing
Online Reputation: Know what you need to look after your brand
Wondering what people think about your business? Interested in using different media to improve your online reputation? In this article you will learn how important[...]
Read more
Tips & tricks
Cash Flow: What it is and what it is for in your business
The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
Read more
Marketing
What types of advertising are there and what are they used for?
There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]
Read more
Marketing
When is the best time to do rebranding?
Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]
Read more
Sales relationship
Soft skills that every marketer needs to master
Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]
Read more
Tips & tricks
NeuroSales: What is it and how to apply it in your negotiations?
NeuroSales is one of the most revolutionary tactics when it comes to sales training. In any situation, knowing how to “sell something” can have a[...]
Read more
Tips & tricks
What is internal communication and what are its keys?
According to a Harvard Business School study, 92% of business leaders agree that internal communication has undergone major changes in recent years. And this study[...]
Read more
CRM technology
What are the most important internal communication channels?
If your company is small, you probably don’t need to have internal communication channels beyond the usual ones: CRM Email Meetings And others. However, if[...]
Read more