CRM technology
What is the best CRM for your business?
The CRM is one of the most important software of any company. That’s why choosing the best one is important. We are interested in all[...]
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Sales relationship
What is Monopolistic Competition and what does it consist of?
The monopolistic competition model describes a common market structure in which companies have many competitors, but each of them sells a slightly different product. Many[...]
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Sales Course
Differences between selling to large companies and selling to SMEs
To start with, let’s talk about the 5 ways to build a 100 million euro business according to Christopher Janz: Get 1.000.000 clients with an[...]
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Tips & tricks
How to write an effective and successful business plan
In this post we will focus on how you can write a business plan that will help you get results quickly and effectively. Let’s get[...]
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Marketing‚ Tips & tricks
Customer segmentation: What it is and how you can approach it
To efficiently scale your business you must focus all your efforts, not on a wide universe of potential customers, but on a specific subset of[...]
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Sales relationship
Perfect Competition: What it is and what are its characteristics
In economic terms, perfect competition means that buyers and sellers co-exist and participate in trade with full knowledge of the market price, and each considers[...]
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CRM technology
What is a CRM Manager? What does it do? How much does it charge?
The figure of the CRM Manager is widespread in Anglo-Saxon countries. And in this article we are going to tell you everything you need to[...]
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CRM technology
How to focus customer loyalty in service companies?
Customer loyalty in service companies has some sensible differences from product sales businesses. Because, by their definition, the services have some characteristics that make them[...]
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CRM technology
How do loyalty programs work?
When we talk about loyalty programs we are talking about the specific tactics to be applied in a strategy based on promotions, discounts or rewards.[...]
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CRM technology
How to have a successful customer loyalty department?
Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won’t say which bank it was because it[...]
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CRM technology
Is customer loyalty as good as it seems?
We all agree that customer loyalty is good, right? On paper it seems pretty obvious: more loyal customers, better results. But is it really so?[...]
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CRM technology
The 3 best customer loyalty strategies
The data says that we must apply customer loyalty strategies in our business. As we saw in the customer loyalty article, increasing customer loyalty by[...]
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Tips & tricks
Cybercrime and privacy, how to fight at your level?
It’s an understatement to say that the summer of 2020 will have been different from the previous ones. In your organization too, you have had[...]
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GDPR
Sales relationship‚ Tips & tricks
What are the best techniques for concluding sales?
Every business, organization, or corporation needs an effective sales force to be successful. It needs a team of trained people who design and implement well-thought-out[...]
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CollaborationCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
Summary of the book SPIN Selling
SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the bestseller sales books in history. Founder of Huthwaite,[...]
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Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
The best strategies to attract new customers
One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
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Customer loyaltyEmotionProspecting
CRM technology
Everything you need to know about sales funnels to boost your sales
There is a situation that keeps repeating itself on all computers in the world connected to the Internet. We are 100% certain that this has[...]
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Sales relationship‚ Tips & tricks
Summary of the book The Greatest Salesman in the World
The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more[...]
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Customer loyaltyProspecting
Sales relationship
How to set sales goals in your company?
Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a[...]
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CRM technology‚ Sales relationship
The Sales Pitch: what is it and how to do it yourself
To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their[...]
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