CRM technology
Using cookies without breaching the rules – A state of play – by CMS
The new data protection regulations are present everywhere and this is the reason why cookies, that are used when you visit a website, need to[...]
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DataDigitizationE-mailingJuridical
Tips & tricks
GDPR, one year later: where are we?
A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]
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DataJuridical
Sales relationship
CRM for the beverage distributor, indispensable to stay ahead of the competition
As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]
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CRM & ShopDataData quality
Tips & tricks
CRM specifications: what are the functional requirements?
Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]
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Banking industryCRM projectInsurance industry
Sales relationship‚ Tips & tricks
Data mining an asset for your business
What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]
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Customer loyaltyCustomer satisfactionCustomization
Tips & tricks
Getting the most out of a CRM solution by training employees
A CRM solution is a major investment for most companies. Nevertheless, today it’s also highly needed to keep up with competition. But a CRM solution[...]
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CRM projectCRM tool
CRM technology‚ Sales relationship
CRM & Data: the solution to improve business success
Regardless of the industry you’re working in, developing and maintaining quality relationships with your customers should remain one of the core factors of your business[...]
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MobilityProductivity
CRM technology
Why should you use a CRM ?
A CRM (Customer Relationship Management) is a concept that has become common. But, do you really know what it is? Here are 5 good reasons[...]
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CollaborationCRM toolProductivity
Helpdesk‚ Tips & tricks
Why companies that put the customer and employee first are more successful
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]
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Customer satisfaction
Marketing‚ Sales relationship
How can you generate leads in your CRM software?
Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]
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OmnichannelProductivityProspecting
Marketing‚ Sales relationship
How can you qualify leads in your CRM software?
Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
Tips & tricks
3 Essentials to improve your customer relationship
Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]
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CRM toolCustomer experienceE-mailing
Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
CRM technology
Everything you need to know about RPA or Robotic Process Automation
The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]
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AIDataIoT
CRM technology
The convergence of Artificial Intelligence and the Internet of Things
What is Artificial Intelligence (AI)? What applications does it have? How is it different from the Internet of Things (IoT)? These are some of the[...]
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AIIoT
CRM technology
Change management: a methodology
Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]
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CollaborationCRM Case studyCRM project
Tips & tricks
Women in IT, the struggle continues!
March 8 will be International Women’s Day. At Efficy we wanted to mark the occasion and use this blog post to show how far we[...]
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Collaboration
Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
Sales relationship
Boost your lead detection with a CRM solution
From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]
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CollaborationProspecting
Sales relationship
CRM for real estate: Five tips to connect with your customers like never before
In the real estate sector, perhaps more than any other, one of the best marketing actions you can perform is leveraging your existing Customer Relationship.[...]
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Social housing industry