Tips & tricks
How can you help your client to keep on smiling?
This Saturday, October 5th is the World Smile Day. So today we’ll try to give you some insights to please your customers and keep them[...]
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Customer loyaltyEmotion
Tips & tricks
How to lose the fear of a CRM software?
To all CEOs, Sales Directors, Marketing department, IT department, and dear employees, this article is for you. Speaking with several people of different levels, and[...]
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EmotionKPISecurity
Tips & tricks
Customized training? #Daretoask
Customized training involves a contribution from you as a customer, as a future user of a CRM solution. The standard training provided by your CRM[...]
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CollaborationCRM project
Tips & tricks
I took advantage of the summer to… improve the quality of data in my CRM
As Chief Marketing Officer at Efficy, the CRM editor, I am doubly sensitive to the quality of the data that is in my CRM. Firstly,[...]
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CollaborationDataData qualityProductivity
CRM technology
CRM for SMEs : Why should you take the plundge?
Small and medium-sized enterprises (SMEs) around the world are the main drivers of current economic growth. They represent 60% to 70% of employment and 55%[...]
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CollaborationProspecting
Marketing
Do you know the customer lifecycle?
The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]
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Sales relationship
How can a CRM help law firms to develop your business?
The use of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly in Europe. The law firms need to compile information and[...]
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JuridicalmarketingProspecting
Sales relationship
Promote actions to humanize relationships
Omnichannel, new technologies, big data, chatbot… It’s all well and good, but where is the human? It is time to put it back in the[...]
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CustomizationEmotion
Marketing
You want to do some serious brand marketing? Forget ROI!
Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]
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brandingmarketingroi
Tips & tricks
CRM User Adoption: How to be sure that your team will use a CRM?
You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]
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CollaborationCRM projectKPIProductivity
CRM technology‚ Tips & tricks
Develop your own CRM or invest in an existing CRM?
Many companies, both SMEs and large accounts, have doubts about CRM: should you develop your own software or invest in existing CRM software? We offer[...]
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CRM projectCRM tool
Sales relationship
Transforming the consumer experience into a competitive advantage: best practices
The consumer experience is on everyone’s lips. And for a good reason: it is at the heart of the customer relationship strategies. Let’s focus on[...]
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Customer experienceCustomer loyaltyEmotion
Sales relationship
I’m a commercial and I’m exhausted
I have goals to meet each month, that creates incredible stress because I know I could easily meet them, but I actually cannot. I am[...]
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CollaborationProductivityProspecting
Tips & tricks
Get the most out of your CRM during the holiday season
The holiday period has just arrived. This is the period that everyone is looking forward to. You will turn on the “out of office”, get[...]
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Data qualityProductivity
CRM technology
Using cookies without breaching the rules – A state of play – by CMS
The new data protection regulations are present everywhere and this is the reason why cookies, that are used when you visit a website, need to[...]
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DataDigitizationE-mailingJuridical
Tips & tricks
GDPR, one year later: where are we?
A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]
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DataJuridical
Sales relationship
CRM for the beverage distributor
As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]
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CRM & ShopDataData quality
Tips & tricks
CRM specifications: what are the functional requirements?
Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]
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Banking industryCRM projectInsurance industry
Sales relationship‚ Tips & tricks
Data mining in CRM an asset for your business
What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]
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Customer loyaltyCustomer satisfactionCustomization
Tips & tricks
Getting the most out of a CRM solution by training employees
A CRM solution is a major investment for most companies. Nevertheless, today it’s also highly needed to keep up with competition. But a CRM solution[...]
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CRM projectCRM tool