Sales relationship
Promote actions to humanize relationships
Omnichannel, new technologies, big data, chatbot… It’s all well and good, but where is the human? It is time to put it back in the[...]
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CustomizationEmotion
Marketing
You want to do some serious brand marketing? Forget ROI!
Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]
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brandingmarketingroi
Tips & tricks
CRM User Adoption: How to be sure that your team will use a CRM?
You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]
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CollaborationCRM projectKPIProductivity
CRM technology‚ Tips & tricks
Develop your own CRM or invest in an existing CRM?
Many companies, both SMEs and large accounts, have doubts about CRM: should you develop your own software or invest in existing CRM software? We offer[...]
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CRM projectCRM tool
Sales relationship
Transforming the consumer experience into a competitive advantage: best practices
The consumer experience is on everyone’s lips. And for a good reason: it is at the heart of the customer relationship strategies. Let’s focus on[...]
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Customer experienceCustomer loyaltyEmotion
Sales relationship
I’m a commercial and I’m exhausted
I have goals to meet each month, that creates incredible stress because I know I could easily meet them, but I actually cannot. I am[...]
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CollaborationProductivityProspecting
Tips & tricks
Get the most out of your CRM during the holiday season
The holiday period has just arrived. This is the period that everyone is looking forward to. You will turn on the “out of office”, get[...]
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Data qualityProductivity
CRM technology
Using cookies without breaching the rules – A state of play – by CMS
The new data protection regulations are present everywhere and this is the reason why cookies, that are used when you visit a website, need to[...]
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DataDigitizationE-mailingJuridical
Tips & tricks
GDPR, one year later: where are we?
A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]
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DataJuridical
Sales relationship
CRM for the beverage distributor, indispensable to stay ahead of the competition
As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]
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CRM & ShopDataData quality
Tips & tricks
CRM specifications: what are the functional requirements?
Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]
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Banking industryCRM projectInsurance industry
Sales relationship‚ Tips & tricks
Data mining in CRM an asset for your business
What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]
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Customer loyaltyCustomer satisfactionCustomization
Tips & tricks
Getting the most out of a CRM solution by training employees
A CRM solution is a major investment for most companies. Nevertheless, today it’s also highly needed to keep up with competition. But a CRM solution[...]
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CRM projectCRM tool
CRM technology‚ Sales relationship
CRM & Data: the solution to improve business success
Regardless of the industry you’re working in, developing and maintaining quality relationships with your customers should remain one of the core factors of your business[...]
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MobilityProductivity
CRM technology
Why should you use a CRM ?
A CRM (Customer Relationship Management) is a concept that has become common. But, do you really know what it is? Here are 5 good reasons[...]
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CollaborationCRM toolProductivity
Helpdesk‚ Tips & tricks
Why companies that put the customer and employee first are more successful
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]
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Customer satisfaction
Marketing‚ Sales relationship
How can you generate leads in your CRM software?
Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]
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OmnichannelProductivityProspecting
Marketing‚ Sales relationship
How can you qualify leads in your CRM software?
Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
Tips & tricks
3 Essentials to improve your customer relationship
Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]
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CRM toolCustomer experienceE-mailing
Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion