Sales relationship
How to organize a winning sales process?
When we think about selling, it’s not about just promoting a specific item and waiting for someone to buy it, or giving this item to[...]
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CollaborationCustomer experienceCustomization
CRM technology
How to fix the selling price to the public?
When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked[...]
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CRM technology
Customer Experience more than ever the key to success
People and companies have been facing a massive change in just a few weeks, and their personal and professional life may be affected in the[...]
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Tips & tricks
Post-Corona leadership. Are you ready?
The working landscape has been completely changed by the Corona crisis. Where large open space offices were the norm, this was 180 degrees converted to[...]
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CollaborationEmotion
Sales relationship
Find out which are best sales books of all time
If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an[...]
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CRM technology‚ Sales relationship
What is ARR and how to calculate it?
The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]
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Sales relationship
Coronavirus and digital transformation: a big boost
According to the 2019 ACSEL “growth and digital” barometer, less than one in two businesses (42%) with physical outlets has complementary digital strategies. Then, Coronavirus[...]
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Customer satisfactionOmnichannel
CRM technology
What are commercial practices to overcome the health crisis?
Last week at Efficy we had an expert session with our partner Kestio, let’s try to share with you some tips they gave to our[...]
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Tips & tricks
Book summary : Predictable Revenue
Since its release in 2011, Aaron Ross Predictable Revenue’s book has become a sort of sales bible, especially for SaaS companies. It is certain that[...]
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CRM technology
What is MRR and how to calculate it?
For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]
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Tips & tricks
How to use open-ended questions to sell more?
Open-ended questions are one of the most effective sales techniques you can use as a salesperson to generate more sales and help your customers. And[...]
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Sales relationship
How much is a salesman’s salary?
If you’ve come this far and want to learn more about commercial salaries, it’s probably because: You are setting up a sales team and you[...]
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Tips & tricks
Employee placement agreement
2020 is unlike any other year. The cause: Coronavirus pandemic (COVID-19). This unprecedented crisis requires massive and rapid mobilization. Everyone can help at their level,[...]
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AssociationCollaboration
Sales relationship
Is it possible to use the sales automation in your company?
Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of[...]
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Sales relationship
What is the Customer Acquisition Cost and how to calculate it?
In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a[...]
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Tips & tricks
Restart with respect for privacy
Now that the various governments are rolling out their exit strategy slowly and in phases, it is the right moment that you as an employer[...]
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GDPRJuridicalSecurity
Tips & tricks
Summary of the book Fanatical Prospecting
Fanatical Prospecting is one of the most read and recommended books in the sales world. Its author, Jeb Blount is an international consultant and speaker,[...]
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Sales relationship
What is customer lifetime value and how to calculate it?
In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]
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Tips & tricks
The most important sales KPIs for a salesperson and your company
For an elite athlete, numbers mean everything. It is normal, a few centimeters or a few seconds is the only thing that separates the champion[...]
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Sales relationship
Sales strategies, techniques and advice
Is it important for a company to work on its sales? It depends on who you ask. All companies need to sell, of course, but[...]
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