Marketing
How to assess market share for your business
There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]
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Sales relationship
5 Cognitive biases you can use for sales
Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]
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Tips & tricks
How to set up an internal communication plan?
Internal communication plans are key when a company wants to transform itself in some way. For Michael Beer, professor of Business Administration at Harvard Business[...]
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Tips & tricks
How to define an internal communication strategy?
Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks
What are the most important internal communication tools?
Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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Tips & tricks
4+1 examples of internal communication to inspire you
With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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CRM technology
What are the key types of internal communication for your company?
Internal communication is one of the factors that predict the success of a company. There is a reason why Harvard Business Review refers to it[...]
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CRM technology
What are the best sales tools to sell more?
If you work as a salesperson you will rely on many sales tools: A telephone. A computer. An agenda. These tools are not what differentiates[...]
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Sales relationship
What a Roadmap is and how it can help you
The roadmap is a sample of how a product will address market needs and business objectives over a period of time. Also known as hoja[...]
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CRM technology
What are the key management indicators in a company?
The Oakland Athletics are a baseball team that revolutionized their sport by understanding management indicators. See, until they blew up the market, teams were guided[...]
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Marketing
How the Ansoff Matrix can help you plan your business
The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]
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Tips & tricks
Some business ideas to get you started
No matter what business ideas you have, it is important to know that entrepreneurship is one of the most interesting processes that every person has[...]
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Marketing
Porter’s Five Forces: Analyse your sector and competition
Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]
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Marketing
PEST Analysis: What it is and how to implement it
Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]
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CRM technology
How to improve the lead management in your business?
All companies that aspire to do business need to get leads first and manage them later. Many. Or at least, as many as possible. That’s[...]
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Tips & tricks
Is customer orientation a priority for companies?
Saying that your company has a strong customer orientation is fashionable. In fact, it is even fashionable to say that your department, within your company,[...]
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Sales relationship
Likert Scale: What it is and how you can use it in your company
The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]
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Tips & tricks
What is the Customer Experience Map?
All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]
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Sales relationship
What is the NPS and how to use it in your business?
The NPS is the most widely used satisfaction measurement tool in the business world. However, this was not always the case. It became popular just[...]
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Sales relationship
Factors and points to take into account in psychology of selling
The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]
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