Marketing
Brand Strategy: Key questions to ask when creating a brand
Essentially, brand strategy is a long-term plan that serves to develop and establish successful and well-known branding to achieve a company’s particular objectives. When put[...]
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Marketing
Target market: How to identify it according to your business
Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]
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CRM technology
How to establish a corporate communication strategy?
If you want corporate communication to flow you need to define a strategy. Wanting it is not enough. Take a look. If you don’t implement[...]
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CRM technology
How to manage your company’s external communication
For your company to be recognised and understood, you need to work on your external communication. There is no other way for your company to[...]
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CRM technology
What is corporate communication and how to manage it?
Corporate communication problems are not rare. In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion[...]
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Sales relationship
Benefits of having a stock management system in your company
Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]
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Sales relationship
Law of supply and demand: What is it and how to apply it?
The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]
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Marketing
Online Reputation: Know what you need to look after your brand
Wondering what people think about your business? Interested in using different media to improve your online reputation? In this article you will learn how important[...]
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Tips & tricks
Cash Flow: What it is and what it is for in your business
The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
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Marketing
What types of advertising are there and what are they used for?
There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]
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Marketing
When is the best time to do rebranding?
Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]
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Sales relationship
Soft skills that every marketer needs to master
Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]
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Tips & tricks
NeuroSales: What is it and how to apply it in your negotiations?
NeuroSales is one of the most revolutionary tactics when it comes to sales training. In any situation, knowing how to “sell something” can have a[...]
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Tips & tricks
What is internal communication and what are its keys?
According to a Harvard Business School study, 92% of business leaders agree that internal communication has undergone major changes in recent years. And this study[...]
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CRM technology
What are the most important internal communication channels?
If your company is small, you probably don’t need to have internal communication channels beyond the usual ones: CRM Email Meetings And others. However, if[...]
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Marketing
How to assess market share for your business
There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]
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Sales relationship
5 Cognitive biases you can use for sales
Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]
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Tips & tricks
How to set up an internal communication plan?
Internal communication plans are key when a company wants to transform itself in some way. For Michael Beer, professor of Business Administration at Harvard Business[...]
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Tips & tricks
How to define an internal communication strategy?
Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks
What are the most important internal communication tools?
Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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