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Find out about our latest news and trends in Customer Relationship Management and CRM solutions.

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CRM technology

What is corporate communication and how to manage it?

Corporate communication problems are not rare. In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion[...]
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Sales relationship

Benefits of having a stock management system in your company

Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]
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Sales relationship

Law of supply and demand: What is it and how to apply it?

The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]
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Marketing

Online Reputation: Know what you need to look after your brand

Wondering what people think about your business? Interested in using different media to improve your online reputation? In this article you will learn how important[...]
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Tips & tricks

Cash Flow: What it is and what it is for in your business

The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
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Marketing

What types of advertising are there and what are they used for?

There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]
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Marketing

When is the best time to do rebranding?

Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]
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Sales relationship

Soft skills that every marketer needs to master

Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]
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Tips & tricks

NeuroSales: What is it and how to apply it in your negotiations?

NeuroSales is one of the most revolutionary tactics when it comes to sales training. In any situation, knowing how to “sell something” can have a[...]
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Tips & tricks

What is internal communication and what are its keys?

According to a Harvard Business School study, 92% of business leaders agree that internal communication has undergone major changes in recent years. And this study[...]
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CRM technology

What are the most important internal communication channels?

If your company is small, you probably don’t need to have internal communication channels beyond the usual ones: CRM Email Meetings And others. However, if[...]
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Marketing

How to assess market share for your business

There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]
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Sales relationship

5 Cognitive biases you can use for sales

Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]
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Tips & tricks

How to set up an internal communication plan?

Internal communication plans are key when a company wants to transform itself in some way. For Michael Beer, professor of Business Administration at Harvard Business[...]
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Tips & tricks

How to define an internal communication strategy?

Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks

What are the most important internal communication tools?

Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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Tips & tricks

4+1 examples of internal communication to inspire you

With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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CRM technology

What are the key types of internal communication for your company?

Internal communication is one of the factors that predict the success of a company. There is a reason why Harvard Business Review refers to it[...]
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CRM technology

5 sales tools that can help boost your business

If you work as a salesperson you have probably relied on many of the usual sales tools including your phone, computer and agenda. These tools[...]
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Sales relationship

What is a Roadmap and how can it help your business

The roadmap is a sample of how a product will address market needs and business objectives over a period of time. Also known as hoja[...]
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Past events • Webinars

Webinar “How to Boost Your Sales with a CRM”

A CRM not only makes the job easier for your Sales team but can also translate to cost savings and a boost in sales! Who[...]
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With Efficy CRM solutions, each employee has a CRM solution that meets their expectations.
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A CRM adapted to your sector

Whether you are a bank, an association, a large company or an SME, there is an Efficy solution for you!
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