Helpdesk‚ Marketing
Customer Satisfaction, Customer Experience, Customer Service and Customer Journey
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
Read more
Customer experienceEmotion
Sales relationship
How to make the most of your business network with gamification
Gamification refers to the use of game-playing techniques in a non-playful context. How, then, can you “gamify” a business network? As we have seen previously,[...]
Read more
Banking industryRetail industry
Tips & tricks
The keys to CRM success: training, humility and openness (3/3)
The success of a CRM project depends on a number of factors, such as the CRM solution you choose to work with, how you manage[...]
Read more
Tips & tricks
The keys to CRM success: data, budget and ROI (2/3)
The success of a CRM project (Customer Relationship Management project) relies on a number of factors, which come into play at different moments of the[...]
Read more
CRM projectCRM toolData
Tips & tricks
The keys to CRM success: people, customers and tools (1/3)
What are the key ingredients of a successful CRM project? This question is as vast as it is critical. The success of your CRM project[...]
Read more
CRM projectCRM tool
Tips & tricks
Customer Relationship: 5 back-to-school resolutions
September is back, and with it comes the opportunity to implement some good practices. To help you face up to this new season, we thought[...]
Read more
CRM projectKPIMobilityOmnichannel
CRM technology
M-CRM: definition, issues and features
In the age of hyper connectivity, the use of mobile Internet has become more widespread and has made its way into the professional sphere. Therefore,[...]
Read more
CollaborationIoTMobility
Tips & tricks
Customer Experience: definition & objectives at Efficy CRM
By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
Read more
Customer experienceCustomer loyaltyOmnichannel
CRM technology
CRM: Saas or On-premise? What if you didn’t have to choose…
Cloud computing is definitely a hot trend, and figures prove it. In a recent study published by IDC on the CRM market for 2017, an[...]
Read more
AICloud
Marketing
Customer emotion: at the heart of branding strategies
Chatbots, artificial intelligence, process automation, big data, selfcare…These are all incontrovertible proof that we are living in the era of technology. What place is left[...]
Read more
Customer experienceEmotion
CRM technology‚ Marketing
Innovation and Customer Relationship: trends and ideas
Technological innovation lies at the heart of companies’ strategy to build an optimal customer relationship. How are companies leveraging new technologies to adapt to their[...]
Read more
DigitizationOmnichannel
Tips & tricks
CRM projects: the 10 mistakes to avoid (continued)
Implementing a CRM project involves a great deal of change, on a human, technological or strategic level. Here is a quick overview of the mistakes[...]
Read more
CRM projectDataOmnichannel
Tips & tricks
360° Customer view for an unforgettable experience
New technologies, communication channel diversification, ever-evolving consumer expectations… All these parameters impact UX, the much-feted customer experience, and call for new Customer Relationship strategies. How,[...]
Read more
CRM tool
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
Read more
CRM project
Tips & tricks
François Laurent : Customer Relationship Management is now!
François Laurent explains why it is so urgent to implement a real Customer Relationship Management strategy. We had the pleasure of receiving François Laurent,, a[...]
Read more
CRM Case studyEmotion
CRM technology
Are you renewing your CRM or is it a first installation?
Ask yourself the right question: do you need to renew your CRM installation? Get the answer here Regardless of whether you’re replacing your current CRM[...]
Read more
CRM tool
CRM technology
CRM Software : you must achieve the maximum results in the minimal time!
Discover how you can achieve maximum efficiency when implementing your CRM solution The CRM is a tool that can improve the efficiency of all the[...]
Read more
CRM tool
Helpdesk‚ Sales relationship
Do You Think You Don’t Need a CRM Software? This Article Is for You
If you still don’t think your company needs a CRM software, see how you could gain from a CRM implementation in terms of efficiency and[...]
Read more
Data qualityProductivityProspecting
Tips & tricks
What To Know Before Buying a CRM Software
Before buying a CRM, take budget, long-term research and demonstration of the tool into account A C.R.M. (Customer Relationship Management) is the software that will[...]
Read more
CRM projectCRM tool
Sales relationship
The CRM, your best ally for your sales
Efficy CRM, with its 360° view, opportunities module and reports, is the sales-oriented tool your salesforce needs With a CRM, your salesforce will benefit from[...]
Read more
KPIProspecting