Efficy vs Hubspot: Similarities and differences
Today we are going to compare two CRM tools: Efficy vs Hubspot. ————- Choosing a CRM is no easy task, and even less so with[...]Read more
Efficy vs Pipedrive: Which one can help my business?
Today we are going to talk about the differences between two CRM tools, Efficy vs Pipedrive. —————– With the saturation of tools on the market[...]Read more
Last lesson of the sales course : Use a CRM
In this sales course for large companies we have already covered many lessons. From the differences between selling to small and large companies, to how[...]Read more
The salary of a salesperson dedicated to large companies
Salespeople are the backbone of any sales plan, and their compensation is the penultimate piece of this course and one of the keys to retaining[...]Read more
How to recruit a good salesperson to close big deals
If you don’t hire a salesperson, you won’t be able to implement any valid marketingplan for large companies, and for that reason alone, it deserves[...]Read more
How to organise the sales force to close big deals
Eight lessons later, we’ve already seen in depth how to organise lead acquisition and how to manage sales. Now it’s time to see how to[...]Read more
Why a sales and marketing plan to attract large companies?
We’ve already passed the halfway point in the sales course for large companies: In the first part we focus on the theoretical aspects. In the[...]Read more
Aligning marketing and sales departments
It’s important to align marketing and sales departments. Very important. And we know this because there are many studies that show this. A study by[...]Read more
How to close more sales with large companies
If you have followed all the lessons in this course, you have already seen it: What are the differences between selling to large companies and[...]Read more
Consultative selling helps you sell to large companies
Technology is making traditional salespeople disappear. Between 2005 and 2017, US pharmaceutical companies laid off 66% of their salespeople. For self-service and low-cost sales, buyers[...]Read more
How to qualify large companies with BANT
With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top[...]Read more
CRM technology‚ Sales relationship
Contacting large companies with cold emails
Selling to large companies allows you to dust off the cold email strategy that is almost impossible to use to initiate smaller deals. One of[...]Read more
Find great companies with ABM (Account Based Marketing)
Inbound marketing is my favourite marketing strategy. And most marketers agree. That’s why Inbound Marketing is searched for about 12,100 times a month in France[...]Read more
How to manage the commercial process for big companies
When someone who has never done business with large companies considers starting to do business with them , they have a preconceived idea of what[...]Read more
Differences between selling to large companies and selling to SMEs
To start with, let’s talk about the 5 ways to build a 100 million euro business according to Christopher Janz: Get 1.000.000 clients with an[...]Read more
What are moments of truth and how do they affect your business?
Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term ‘moment[...]Read more
Examples of good customer service for your business
Customer service is one of the great unknowns of the business world. For the general public, these professionals often have a bad image due to[...]Read more
How to manage a customer care team?
The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with[...]Read more
What is customer service and how to improve it?
Customer service is key for any type of business. Good customer service does not end when the purchase process is completed, but also continues after[...]Read more
Planogram: What is it and what are the benefits from implementing it?
The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It[...]Read more