Tips & tricks
3 Essentials to improve your customer relationship
Have you ever wondered how to improve your Customer Relationship? We have found that good customer management does not only improves the customer experience, but[...]
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CRM toolCustomer experienceE-mailing
Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
CRM technology
Everything you need to know about RPA or Robotic Process Automation
The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]
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AIDataIoT
CRM technology
The convergence of Artificial Intelligence and the Internet of Things
What is Artificial Intelligence (AI)? What applications does it have? How is it different from the Internet of Things (IoT)? These are some of the[...]
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AIIoT
CRM technology
Change management: a methodology
Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]
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CollaborationCRM Case studyCRM project
Tips & tricks
Women in IT, the struggle continues!
March 8 will be International Women’s Day. At Efficy we wanted to mark the occasion and use this blog post to show how far we[...]
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Collaboration
Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
Sales relationship
Boost your lead detection with a CRM solution
From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]
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CollaborationProspecting
Sales relationship
CRM for real estate: Five tips to connect with your customers like never before
In the real estate sector, perhaps more than any other, one of the best marketing actions you can perform is leveraging your existing Customer Relationship.[...]
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Social housing industry
Tips & tricks
How to make training worth the investment
It’s inevitable that implementing new software has an impact on the daily routines of the employees. The business has developed, the current software doesn’t fulfil[...]
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CollaborationCRM project
Helpdesk
Customer experience personalisation: 3 trends to follow in 2019
Personally-relevant content is considered a determining factor by 78% of consumers in their purchase decisions. This means that delivering a personalised customer experience is central[...]
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Customer experienceCustomizationOmnichannel
CRM technology
Data analysis: 4 trends to watch in 2019
1 – Data, data and more data! Big Data and predictive and prescriptive analysis Data is omnipresent, and generally imposes significant demands in terms of[...]
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Customer experienceCustomizationData
Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
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CollaborationProductivityProspecting
CRM technology‚ Helpdesk
Why you need Chatbots for your call centre?
Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This[...]
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Customer experienceEmotionOmnichannel
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
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CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Tips & tricks
How does CRM-training benefit the implementation of your CRM-project?
Dave van der Heijden – Trainer at Efficy When you are about to start implementing a CRM-project in your company, many questions need to be[...]
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CRM projectCRM tool
Tips & tricks
Change management, key to the success of your CRM project
Change management helps get prepared in undergoing organizational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries[...]
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CRM project
Tips & tricks
Travel industry and CRM, final call for customer experience and loyalty
The travel industry is one of the most competitive global industries, with low profit margins and dominated by a few big players. With customers that[...]
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Tourism industry
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
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CRM & ShopCustomer experienceEmotionProspecting
Helpdesk‚ Marketing
Customer Satisfaction, Customer Experience, Customer Service and Customer Journey
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
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Customer experienceEmotion