Tips & tricks
4+1 examples of internal communication to inspire you
With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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CRM technology
What are the key types of internal communication for your company?
Internal communication is one of the factors that predict the success of a company. There is a reason why Harvard Business Review refers to it[...]
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CRM technology
5 sales tools that can help boost your business
If you work as a salesperson you have probably relied on many of the usual sales tools including your phone, computer and agenda. These tools[...]
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Sales relationship
What a Roadmap is and how it can help you
The roadmap is a sample of how a product will address market needs and business objectives over a period of time. Also known as hoja[...]
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CRM technology
All you need to know about Key Management Indicators
The Oakland Athletics are a baseball team that revolutionised their sport by understanding management indicators. See, until they blew up the market, teams were guided[...]
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Marketing
How the Ansoff Matrix can help you plan your business
The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]
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Tips & tricks
Some business ideas to get you started
No matter what business ideas you have, it is important to know that entrepreneurship is one of the most interesting processes that every person has[...]
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Marketing
Porter’s Five Forces: Analyse your sector and competition
Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]
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Marketing
PEST Analysis: What it is and how to implement it
Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]
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CRM technology
How to improve the lead management in your business?
All companies that aspire to do business need to get leads first and manage them later. Many. Or at least, as many as possible. That’s[...]
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Tips & tricks
Is customer orientation a priority for your company?
Saying that your company has a strong customer orientation is fashionable these days. However, as in everything in this life, there is a difference between[...]
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Sales relationship
Likert Scale: What it is and how you can use it in your company
The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]
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Tips & tricks
What is the Customer Experience Map?
All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]
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Sales relationship
What is the NPS and how to use it in your business?
The NPS is the most widely used satisfaction measurement tool in the business world. However, this was not always the case. It became popular just[...]
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Sales relationship
Factors and points to take into account in psychology of selling
The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]
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Sales relationship
Competitive advantage: how to apply it according to your business
Competitive advantage is defined as the long-term plan where a company seeks to gain an advantage over its competitors. It aims to create a defensive[...]
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Marketing
Competition Analysis: What data to take into account
Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]
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Tips & tricks
Gross margin: what it is, formulas and some examples
Gross margin is a ratio that measures how profitable your company is. It represents the percentage of total sales revenue that your company retains after[...]
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Sales relationship
10 strategies on how to get customers
How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured[...]
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Helpdesk
What are the keys to good customer service?
I don’t know about you, but whenever I fly, I don’t go to a window looking for good customer service. I prefer to deal with[...]
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