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Efficy blog

Find out about our latest news and trends in Customer Relationship Management and CRM solutions.

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CRM technology

What types of corporate communication are there?

There are many different types of corporate communication. With the tagline “communication” there have been many terms that have tried to capture this reality of[...]
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Sales relationship

Crowdfunding: 5 Steps to implement it according to your project

Do you currently have a cause that requires financial support? Crowdfunding is your solution. It is considered as a practice to finance a project or[...]
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Marketing

Target market: How to identify it according to your business

Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]
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CRM technology‚ Helpdesk‚ Marketing‚ Tips & tricks

Improve Your Corporate Communication Strategy

A new year means new, and better business strategies to cement your legacy for your customers. But you cannot achieve this feat without carrying your[...]
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CRM technology

How to manage your company’s external communication

For your company to be recognised and understood, you need to work on your external communication. There is no other way for your company to[...]
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CRM technology

What is corporate communication and how to manage it?

Corporate communication problems are not rare. In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion[...]
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Sales relationship

Benefits of having a stock management system in your company

Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]
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Sales relationship

Law of supply and demand: What is it and how to apply it?

The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]
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Marketing

Online Reputation: Know what you need to look after your brand

Wondering what people think about your business management? Interested in using different media to improve your online reputation? In this article you will learn how[...]
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Tips & tricks

Cash Flow: What it is and what it is for in your business

The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
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Marketing

What types of advertising are there and what are they used for?

There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]
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Marketing

When is the best time to do rebranding?

Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]
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Sales relationship

Soft skills that every marketer needs to master

Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]
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CRM technology

What are the most important internal communication channels?

If your company is small, you probably don’t need to have internal communication channels beyond the usual ones: CRM Email Meetings And others. However, if[...]
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Sales relationship

5 Cognitive biases you can use for sales

Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]
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Tips & tricks

How to define an internal communication strategy?

Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks

What are the most important internal communication tools?

Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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Tips & tricks

4+1 examples of internal communication to inspire you

With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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CRM technology

What are the key types of internal communication for your company?

Internal communication is one of the factors that predict the success of a company. There is a reason why Harvard Business Review refers to it[...]
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CRM technology

5 sales tools that can help boost your business

If you work as a salesperson you have probably relied on many of the usual sales tools including your phone, computer and agenda. These tools[...]
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Our news • Press Releases

CRM company Efficy joins Lotto Dstny

In leading European CRM company Efficy, cycling team Lotto Dstny has found a new partner for the 2023 season. The Brussels based company wants to[...]
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Whether you are a bank, an association, a large company or an SME, there is an Efficy solution for you!
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