Marketing
Customer emotion: at the heart of branding strategies
Chatbots, artificial intelligence, process automation, big data, selfcare…These are all incontrovertible proof that we are living in the era of technology. What place is left[...]
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Customer experienceEmotion
CRM technology‚ Marketing
Innovation and Customer Relationship: trends and ideas
Technological innovation lies at the heart of companies’ strategy to build an optimal customer relationship. How are companies leveraging new technologies to adapt to their[...]
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DigitizationOmnichannel
Tips & tricks
CRM projects: the 10 mistakes to avoid (continued)
Implementing a CRM project involves a great deal of change, on a human, technological or strategic level. Here is a quick overview of the mistakes[...]
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CRM projectDataOmnichannel
Tips & tricks
360° Customer view for an unforgettable experience
New technologies, communication channel diversification, ever-evolving consumer expectations… All these parameters impact UX, the much-feted customer experience, and call for new Customer Relationship strategies. How,[...]
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CRM tool
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
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CRM project
Tips & tricks
François Laurent : Customer Relationship Management is now!
François Laurent explains why it is so urgent to implement a real Customer Relationship Management strategy. We had the pleasure of receiving François Laurent,, a[...]
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CRM Case studyEmotion
CRM technology
Are you renewing your CRM or is it a first installation?
Ask yourself the right question: do you need to renew your CRM installation? Get the answer here Regardless of whether you’re replacing your current CRM[...]
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CRM tool
CRM technology
CRM Software: achieve the maximum results in the minimal time!
Discover how you can achieve maximum efficiency when implementing your CRM solution The CRM is a tool that can improve the efficiency of all the[...]
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CRM tool
Helpdesk‚ Sales relationship
Do You Think You Don’t Need a CRM Software? This Article Is for You
If you still don’t think your company needs a CRM software, see how you could gain from a CRM implementation in terms of efficiency and[...]
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Data qualityProductivityProspecting
Tips & tricks
What To Know Before Buying a CRM Software
Before buying a CRM, take budget, long-term research and demonstration of the tool into account A C.R.M. (Customer Relationship Management) is the software that will[...]
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CRM projectCRM tool
Sales relationship
The CRM, your best ally for your sales
Efficy CRM, with its 360° view, opportunities module and reports, is the sales-oriented tool your salesforce needs With a CRM, your salesforce will benefit from[...]
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KPIProspecting
Tips & tricks
How to choose your CRM software?
Learn how to make the right decision and choose the CRM solution that will best suit your business This article will explain the different ways[...]
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CollaborationCRM projectCRM toolProductivity
Helpdesk
Manage your After Sales Service with Efficy CRM
With Efficy CRM, you can manage your tickets and bring your lost customers back An unhappy customer? A complaint because of a technical problem? Thanks[...]
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CollaborationCRM toolCustomer satisfaction
Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
CRM technology
CRM system: the 5 types of users licences you should ask for!
When you have a CRM project, always ask the software editor which kind of licences they offer with their CRM. Here is a list of[...]
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CRM tool
Tips & tricks
How to choose perfect CRM? 4 Questions To Ask Oneself
To make the right decision, here are four main questions you should ask yourself before making up your mind What are the software tools that[...]
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CRM projectCRM tool
Helpdesk
A CRM for the after-sales department
After-sales softwares allow the management of customer requests (tickets, feedbacks, assistance…). Here is how after-sales requests are being managed in Efficy CRM. 1 – An[...]
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OmnichannelProductivity
Tips & tricks
How to direct a CRM project in 3 phases
When monitoring a new CRM project, 3 phases are crucial for optimal result: informing, identifying and analysing. What is the situation like in most companies?[...]
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CRM projectCRM toolKPI
CRM technology
Here are the 5 key arguments that will convince you to implement a CRM
Only 40 to 50% of large companies are equipped with a CRM solution. Let us demonstrate in 5 points how a CRM can boost your[...]
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CollaborationCRM projectCRM tool
Sales relationship
Pokemon Go, what there is to learn from the phenomenon
Pete Jenkins, Gamification expert, explains the 5 keys to the success of Pokemon GO and the lessons to draw from it How could Pokemon Go[...]
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Customer experienceEmotionOmnichannel