Efficy Group Blog: Articles on CRM and Customer Relationship

Tips & tricks

Summary of the book Fanatical Prospecting

Fanatical Prospecting is one of the most read and recommended books in the sales world. Its author, Jeb Blount is an international consultant and speaker,[...]

Sales relationship

What is customer lifetime value and how to calculate it?

In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]

Tips & tricks

The most important sales KPIs for a salesperson and your company

For an elite athlete, numbers mean everything. It is normal, a few centimeters or a few seconds is the only thing that separates the champion[...]

Sales relationship

Sales strategies, techniques and advice

Is it important for a company to work on its sales? It depends on who you ask. All companies need to sell, of course, but[...]

Marketing

How should you communicate in times of crisis?

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

Marketing‚ Sales relationship

Customer experience during crisis periods

Trying to push sales at a moment like this may not be the most strategic ideas. Besides, it may not even possible because clients do[...]

Customer experienceCustomer loyaltyCustomer satisfaction

Sales relationship

COVID-19: Let’s take our Customer Relationship to another level

What if this special time was the perfect opportunity to take your Customer Relationship to the next level? In these times of crisis, benevolence is[...]

Customer experienceCustomer loyaltymarketing

CRM technology

The CRM keeps your organization running in times of homeworking

In times of crisis, we are forced to do things differently. In our previous blog post, we gave several tips to organize and maintain your[...]

CollaborationEmotionMobility

Tips & tricks

After 5 years of homeworking, let me share with you my experience

Professional life, personal life… A limit was sometimes very difficult to define! In my case, I mixed the two a lot when I was beginning[...]

MobilityProductivity

Sales relationship

Sales force: 3 ways to organize your sales team

Your product is starting to be known, customers are delighted and it seems that they are starting to use it more and more. Now is[...]

CollaborationProductivity

Sales relationship

9 techniques to close a deal, even with the most complex customers

Discover these 9 techniques to close a deal, which works even with the most complex customers. Apply them and you will get better results! If[...]

Customer loyaltyCustomer satisfaction

CRM technology

CRM Meaning: What is CRM? Definition of CRM and CRM Software.

CRM stands for Customer Relationship Management. The CRM meaning is a sales and customer relationship management software. Although it is also understood as a business[...]

CRM tool

Sales relationship

5 examples of sales emails to generate interesting leads

Many people ask us for some examples of sales emails, so these are some templates that will work for your business. They will allow you[...]

E-mailingProspecting

CRM technology

The 7 benefits of CRM use in your company

When I think of the benefits of CRM use in your company, I think in formula 1. In those races, everyone competes with the same[...]

CRM tool

Marketing

Successful customer experience: some best practices

Do you want to discover some successful stories about customer experience in 2019? This article is made for you. Indeed, customer experience is essential to[...]

Customer experienceCustomer loyaltyOmnichannel

CRM technology

The history of CRM: from card holders to business intelligence

To talk about the history of the CRM , we do not have to go back to some primitive software as we might think. We[...]

CRM tool

Sales relationship

The Auto Show, the moment for leads in the CRM

January is traditionally the month of the Auto Show in Belgium. Dealers are open 7 days a week to establish a record sale thanks to[...]

Customer experienceCustomizationMobility

CRM technology

What are the different types of CRM?

In Spain, according to the latest data from 2019, 24% of companies use a CRM. The data is even more impressive in countries such as[...]

CRM tool

Sales relationship

9 simple and effective strategies to sell more

Selling should be easy, don’t you think? Especially when you have the right product for the right market. And yet… Many salespeople tend to make[...]

Customer satisfactionCustomization

CRM technology

How does CRM work and why is it key in your company?

How does CRM work in 4 stages Knowing what a CRM is, the essence of how any CRM works can be summarised in 4 phases:[...]

CRM tool

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