Efficy Group Blog: Articles on CRM and Customer Relationship

Tips & tricks

How to lose the fear of a CRM software?

To all CEOs, Sales Directors, Marketing department, IT department, and dear employees, this article is for you. Speaking with several people of different levels, and[...]

EmotionKPISecurity

CRM technology

Implementation and benefits of a CRM for hotels

The hotel sector, one of the main economic drivers in many countries, has been forced to face enormous changes in recent years. Not so long[...]

CRM tool

Tips & tricks

Customized training? #Daretoask

Customized training involves a contribution from you as a customer, as a future user of a CRM solution. The standard training provided by your CRM[...]

CollaborationCRM project

CRM technology

Upgrade you with a CRM for restaurants

Catering is one of the favourite businesses in Spain. In 2018 alone there were 279,396 restaurants in the country. That is, there is one bar[...]

CRM tool

Tips & tricks

I took advantage of holidays to improve the quality of my data

As Chief Marketing Officer at Efficy, the CRM editor, I am doubly sensitive to the quality of the data that is in my CRM. Firstly,[...]

CollaborationDataData qualityProductivity

CRM technology

Why you should use a CRM insurance for your company

With a balance sheet of 159,391 million euros in 2018, it is not surprising that the insurance sector is one of the most lucrative in[...]

CRM tool

CRM technology

CRM for SMEs : Why should you take the plundge?

Small and medium-sized enterprises (SMEs) around the world are the main drivers of current economic growth. They represent 60% to 70% of employment and 55%[...]

CollaborationProspecting

CRM technology

With a Sales CRM you will improve your results

Using a Sales CRM in your day-to-day life brings a lot of advantages. Some of my favourites are: The teams that use it become much[...]

Marketing

Do you know the customer lifecycle?

The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]

CRM technology

I am looking for an easy CRM, which one should I choose?

If you are here, I assume that you already have something clear: Implementing a CRM strategy helps you sell more and sell better. It’s not something[...]

Sales relationship

How can a CRM help law firms to develop your business?

The use of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly in Europe. The law firms need to compile information and[...]

JuridicalmarketingProspecting

CRM technology

An ecommerce CRM will help you sell more in your online shop

In Spain, the B2C online market is constantly growing, and year after year, the increasing figures are crushing those of the previous year. The data[...]

Sales relationship

Promote actions to humanize relationships

Omnichannel, new technologies, big data, chatbot… It’s all well and good, but where is the human? It is time to put it back in the[...]

CustomizationEmotion

Marketing

You want to do some serious brand marketing? Forget ROI!

Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]

brandingmarketingroi

CRM technology

CRM Call Center: the key to call management

It’s not the nicest thing in the world for someone to call you from a call center while you’re eating, working or trying to take[...]

Tips & tricks

The 5 essential CRM books

When I started in this sales business, I realized that it was addictive. Talking to people you’re going to help sell more is really cool,[...]

Tips & tricks

CRM User Adoption: How to be sure that your team will use a CRM?

You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]

CollaborationCRM projectKPIProductivity

CRM technology

CRM : 5 examples of companies using Customer Relationship Software

The implementation of CRMs in companies is already an unstoppable process with data as impressive as the fact that in the United States, 92% of[...]

CRM technology‚ Tips & tricks

Develop your own CRM or invest in an existing CRM?

Many companies, both SMEs and large accounts, have doubts about CRM: should you develop your own software or invest in existing CRM software? We offer[...]

CRM projectCRM tool

CRM technology

What is the CRM strategy and how do you implement it?

When someone discovers the world of CRM, they are often quick to be convinced to start using it. This is normal: it brings a lot[...]

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