Efficy Group Blog: Articles on CRM and Customer Relationship

Marketing

Do you know the customer lifecycle?

The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]

CRM technology

I am looking for an easy CRM, which one should I choose?

If you are here, I assume that you already have something clear: Implementing a CRM strategy helps you sell more and sell better. It’s not something[...]

Sales relationship

How can a CRM help law firms to develop your business?

The use of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly in Europe. The law firms need to compile information and[...]

JuridicalmarketingProspecting

CRM technology

An ecommerce CRM will help you sell more in your online shop

In Spain, the B2C online market is constantly growing, and year after year, the increasing figures are crushing those of the previous year. The data[...]

Sales relationship

Promote actions to humanize relationships

Omnichannel, new technologies, big data, chatbot… It’s all well and good, but where is the human? It is time to put it back in the[...]

CustomizationEmotion

Marketing

You want to do some serious brand marketing? Forget ROI!

Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]

brandingmarketingroi

CRM technology

CRM Call Center: the key to call management

It’s not the nicest thing in the world for someone to call you from a call center while you’re eating, working or trying to take[...]

Tips & tricks

The 5 essential CRM books

When I started in this sales business, I realized that it was addictive. Talking to people you’re going to help sell more is really cool,[...]

Tips & tricks

CRM User Adoption: How to be sure that your team will use a CRM?

You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]

CollaborationCRM projectKPIProductivity

CRM technology

CRM : 5 examples of companies using Customer Relationship Software

The implementation of CRMs in companies is already an unstoppable process with data as impressive as the fact that in the United States, 92% of[...]

CRM technology‚ Tips & tricks

Develop your own CRM or invest in an existing CRM?

Many companies, both SMEs and large accounts, have doubts about CRM: should you develop your own software or invest in existing CRM software? We offer[...]

CRM projectCRM tool

CRM technology

What is the CRM strategy and how do you implement it?

When someone discovers the world of CRM, they are often quick to be convinced to start using it. This is normal: it brings a lot[...]

Sales relationship

Transforming the consumer experience into a competitive advantage

The consumer experience is on everyone’s lips. And for a good reason: it is at the heart of the customer relationship strategies. Let’s focus on[...]

Customer experienceCustomer loyaltyEmotion

Sales relationship

I’m a commercial and I’m exhausted

I have goals to meet each month, that creates incredible stress because I know I could easily meet them, but I actually cannot. I am[...]

CollaborationProductivityProspecting

Tips & tricks

Get the most out of your CRM during the holiday season

The holiday period has just arrived. This is the period that everyone is looking forward to. You will turn on the “out of office”, get[...]

Data qualityProductivity

CRM technology

Using cookies without breaching the rules – A state of play – by CMS

The new data protection regulations are present everywhere and this is the reason why cookies, that are used when you visit a website, need to[...]

DataDigitizationE-mailingJuridical

Tips & tricks

GDPR, one year later: where are we?

A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]

DataJuridical

Sales relationship

CRM for the beverage distributor

As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]

CRM & ShopDataData quality

Tips & tricks

CRM specifications: what are the functional requirements?

Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]

Banking industryCRM projectInsurance industry

Sales relationship‚ Tips & tricks

Data mining in CRM an asset for your business

What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]

Customer loyaltyCustomer satisfactionCustomization

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