CRM technology
What is a CRM Manager? What does it do? How much does it charge?
The figure of the CRM Manager is widespread in Anglo-Saxon countries. And in this article we are going to tell you everything you need to[...]
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CRM technology
How do loyalty programs work?
When we talk about loyalty programs we are talking about the specific tactics to be applied in a strategy based on promotions, discounts or rewards.[...]
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CRM technology
How to have a successful customer loyalty department?
Recently I wanted to cancel my bank account and I finally contacted the customer loyalty department. I won’t say which bank it was because it[...]
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Sales relationship‚ Tips & tricks
What are the best techniques for concluding deals?
Every business, organization, or corporation needs an effective sales force to be successful. It needs a team of trained people who design and implement well-thought-out[...]
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CollaborationCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
Summary of the book SPIN Selling
SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the bestseller sales books in history. Founder of Huthwaite,[...]
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Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
The best strategies to attract new clients
One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
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Customer loyaltyEmotionProspecting
Sales relationship‚ Tips & tricks
Summary of the book The Greatest Salesman in the World
The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more[...]
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Customer loyaltyProspecting
Sales relationship
How to set sales goals in your company?
Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a[...]
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CRM technology‚ Sales relationship
The Sales Pitch: what is it and how to do it yourself
To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their[...]
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Sales relationship
How to organize a winning sales process?
When we think about selling, it’s not about just promoting a specific item and waiting for someone to buy it, or giving this item to[...]
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CollaborationCustomer experienceCustomization
CRM technology‚ Sales relationship
How to fix the selling price to the public?
When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked[...]
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Sales relationship
Find out which are best sales books of all time
If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an[...]
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CRM technology‚ Sales relationship
What is ARR and how to calculate it?
The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]
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Tips & tricks
Book summary : Predictable Revenue
Since its release in 2011, Aaron Ross Predictable Revenue’s book has become a sort of sales bible, especially for SaaS companies. It is certain that[...]
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CRM technology‚ Sales relationship
What is MRR and how to calculate it?
For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]
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Tips & tricks
How to use open-ended questions to sell more?
Open-ended questions are one of the most effective sales techniques you can use as a salesperson to generate more sales and help your customers. And[...]
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Sales relationship
Is it possible to use the sales automation in your company?
Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of[...]
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Sales relationship
What is the Customer Acquisition Cost and how to calculate it?
In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a[...]
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Tips & tricks
Summary of the book Fanatical Prospecting
Fanatical Prospecting is one of the most read and recommended books in the sales world. Its author, Jeb Blount is an international consultant and speaker,[...]
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Sales relationship
What is customer lifetime value and how to calculate it?
In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]
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