Efficy blog: Sales relationship

Eight lessons later, we’ve already seen in depth how to organise lead acquisition and how to manage sales. Now it’s time to see how to[...]

We’ve already passed the halfway point in the sales course for large companies: In the first part we focus on the theoretical aspects. In the[...]

It’s important to align marketing and sales departments. Very important. And we know this because there are many studies that show this. A study by[...]

If you have followed all the lessons in this course, you have already seen it: What are the differences between selling to large companies and[...]

With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top[...]

Selling to large companies allows you to dust off the cold email strategy that is almost impossible to use to initiate smaller deals. One of[...]

Inbound marketing is my favourite marketing strategy. And most marketers agree. That’s why Inbound Marketing is searched for about 12,100 times a month in France[...]

When someone who has never done business with large companies considers starting to do business with them , they have a preconceived idea of what[...]

To start with, let’s talk about the 5 ways to build a 100 million euro business according to Christopher Janz: Get 1.000.000 clients with an[...]

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It[...]

Sales training programmes can be delivered in a variety of ways, from online lessons to face-to-face workshops held in your office or at a corporate[...]

Do you currently have a cause that requires financial support? Crowdfunding is your solution. It is considered as a practice to finance a project or[...]

Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]

The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]

Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]

Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]

The roadmap is a sample of how a product will address market needs and business objectives over a period of time. Also known as hoja[...]

The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]

The NPS is the most widely used satisfaction measurement tool in the business world. However, this was not always the case. It became popular just[...]

The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]