Tips & tricks
Do you need a corporate communication plan?
Having a corporate communication plan is almost a must nowadays in any modern company. According to a study carried out by the Association of Communication[...]
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Tips & tricks
Cash Flow: What it is and what it is for in your business
The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
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Tips & tricks
NeuroSales: What is it and how to apply it in your negotiations?
NeuroSales is one of the most revolutionary tactics when it comes to sales training. In any situation, knowing how to “sell something” can have a[...]
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Tips & tricks
What is internal communication and what are its keys?
According to a Harvard Business School study, 92% of business leaders agree that internal communication has undergone major changes in recent years. And this study[...]
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Tips & tricks
How to set up an internal communication plan?
Internal communication plans are key when a company wants to transform itself in some way. For Michael Beer, professor of Business Administration at Harvard Business[...]
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Tips & tricks
How to define an internal communication strategy?
Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks
What are the most important internal communication tools?
Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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Tips & tricks
4+1 examples of internal communication to inspire you
With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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Tips & tricks
Some business ideas to get you started
No matter what business ideas you have, it is important to know that entrepreneurship is one of the most interesting processes that every person has[...]
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Tips & tricks
Is customer orientation a priority for companies?
Saying that your company has a strong customer orientation is fashionable. In fact, it is even fashionable to say that your department, within your company,[...]
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Tips & tricks
What is the Customer Experience Map?
All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]
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Tips & tricks
Gross margin: what it is, formulas and some examples
Gross margin is a ratio that measures how profitable your company is. It represents the percentage of total sales revenue that your company retains after[...]
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Tips & tricks
Working Capital: What it is and how to calculate it
The working capital is a key tool where it tells us if a company is in a good position or not, if it can invest[...]
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Tips & tricks
How to write an effective and successful business plan
In this post we will focus on how you can write a business plan that will help you get results quickly and effectively. Let’s get[...]
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Marketing‚ Tips & tricks
Customer segmentation: What it is and how you can approach it
To efficiently scale your business you must focus all your efforts, not on a wide universe of potential customers, but on a specific subset of[...]
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Tips & tricks
Cybercrime and privacy, how to fight at your level?
It’s an understatement to say that the summer of 2020 will have been different from the previous ones. In your organization too, you have had[...]
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GDPR
Sales relationship‚ Tips & tricks
What are the best techniques for concluding sales?
Every business, organization, or corporation needs an effective sales force to be successful. It needs a team of trained people who design and implement well-thought-out[...]
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CollaborationCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
Summary of the book SPIN Selling
SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the bestseller sales books in history. Founder of Huthwaite,[...]
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Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
The best strategies to attract new customers
One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
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Customer loyaltyEmotionProspecting
Sales relationship‚ Tips & tricks
Summary of the book The Greatest Salesman in the World
The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more[...]
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Customer loyaltyProspecting