The field of application of Big Data is also unlimited.
Businesses use Big Data to offer complementary sales to an Internet user on an e-commerce site; Big Data is used to refine marketing targetings in order to segment the customer and prospect database and thus personalise their actions and interactions with them; Big Data enables sales representatives to make offers which are better suited to a particular consumption pattern, etc. Outside the corporate realm, Big Data is also used in the fight against crime, etc.
Artificial Intelligence (AI) is coming to the aid of Big Data
As stated in the definition of Big Data, the volume of the data is a key concept. Often, traditional computer systems are not able to process such significant volumes of information.
This is when Artificial Intelligence comes into play. This superior intelligence, capable of learning from experience, is able to immerse itself in the data so as to identify its value and prompt human beings to make the right decisions, while allowing them to save time.