New technologies, communication channel diversification, ever-evolving consumer expectations…
All these parameters impact the UX (user experience), the renowned customer experience, and call for better Customer Relationship Strategies.
How, then, can you optimize your customer knowledge to enhance performance and offer a truly memorable experience?
It can never be said too often: “a satisfied customer is a customer who is more likely to come back.”
Today, consumers expect a personalised relationship. They want to be recognised and understood, without having to explain the same problem over and over again to different people who do not have the expertise to give the appropriate answer.
In this context, it is essential for businesses to capitalise on their customer knowledge and spread it throughout the company and its teams.