Efficy CRM Marketing Module is so much more
Do you need to communicate with your clients? Do you want to generate leads?
Besides automation, the Marketing Module is the solution which gives your business true quality of communication.
Need to get in touch with someone urgently? You have a new product, a newsletter or some important advice?
Define the audience you are targeting using Efficy CRM’s database queries.
In this way, you select your contacts appropriately and with discernment and create profile. An Efficy Profile group is a group of contacts gathered together on the basis of shared or common interests or characteristics.
Profiles can group people who have the same age, language, interest (in training, a certain product etc.). To know more about this powerful targeting module, see how you can easily divide your audience into market segments here.
You then consolidate these groups within your campaign.
Surveys and Results
Using the Extranet, you can put registration forms or surveys online and the results can be saved directly into the Efficy CRM database.
You can easily create business opportunities from your campaigns, then calculate their ROI (return on investment).
« Up-to-date » data
There is no such thing as effective marketing without precise and up-to-date data. Using the Efficy Extranet, the people you reach can correct their own contact details.
You can offer them this possibility every time they communicate with you. In this way, your Efficy CRM database is always correct and effective.
Efficy CRM assists you in organizing your events from A to Z. Everything, from the invitation to the thank you letters, including registration, confirmations and reminders.
You can easily follow your event’s development. Also, by integrating Efficy CRM into an external mailing tool such as Flexmail, you can analyse the effectiveness of your mailing.
You will immediately see who has subscribed or cancelled their subscription, who opened a publication or an e-mail, who clicked on a link, etc.
Efficy CRM's Marketing Automation is made up of the following features:
- A complete eMailing solution
- Tracking of opens, clicks…
- Optin / opt out / unsuscribing
- Forms & landing pages
- Drag & drop email template designer
- Reporting, A/B testing & Link Map
- A powerful Marketing automation
- Workflows & processes
- Automatic Segmentation
- Social Media Management (Twitter / Facebook / Linkedin)
- SMS sending