Efficy launches its “Women in IT” programme - Efficy CRM
Women in IT program

Efficy launches its programme
«Women In IT»


The goal for 2020: 1 out of 2 employees
to be women in Efficy offices

Efficy is proud to announce the launch of its “Women in IT” programme. Here is what Marketing News had to say about it in an article published in early November.

ACCORDING TO A STUDY CARRIED OUT IN 2015 BY EUROSTAT, 1 OUT OF 5 IT ENGINEERS ARE WOMEN. THAT NUMBER EVEN DIPS UNDER 20% IN BELGIUM AND FRANCE. THIS IS WHAT LED CÉDRIC PIERRARD TO LAUNCH THE “WOMEN IN IT” PROJECT LAST YEAR.

Women in IT is a programme carried out by Efficy, a European CRM specialist, that aims towards diversity in computer science and digital careers. Relying on the principle of professional equality between men and women, the programme aims to draw the attention of female engineering students towards digital careers, and pays close attention to the non-discrimination of career paths.

Mairin, employee in the administration department
The goal is clear: attracting and hiring more women in the IT sector. All professions considered, women represent a mere 30% of employees in the digital world.

“Having more than 70% men in a company is not good for its development. We need real cultural diversity to improve employee wellbeing and company philosophy.”, Cédric Pierrard says.

Setting an example and raising awareness among the public

Women in IT is an ambition that translates first of all in internal policies. “In order to be believable to the public, we first need to set an example.” Pierrard says. Efficy is seeking to promote diversity in the company in 3 main ways:

- Equal pay: salaries are evaluated in terms of performance

- The promotion of women as members of the board of directors, whose new president is now Dina de Haeck.

- Offering flexible timetables to female employees

“Another important point in the Women in IT project is to talk about and promote this subject externally as much as we can” , says Carolien Colpaert, HR manager.

Efficy mobilised its network and launched a number of initiatives among female interns and engineering students as well as universities, in order to attract and hire more women in the IT sector.

“Simultaneously, we are also occasionally participating in dedicated events, such as the Cap Femina Adventure Rallye last year.” .

IT: real career opportunities

This approach makes sense on today’s employment market. Career opportunities in the IT sector are indeed plenty. “Nowadays, the digital world amounts to around 25% of job offers”, Colpaert says.

But the situation hasn’t evolved very quickly, mostly because of recurring clichés.

Cédric Pierrard argues: “During my studies, I already found this very curious. A lot of people still think that IT jobs are for men, “geeks”. The IT worker is often pictured as this “brogrammer”, on his sofa, with a beer in his hand. In fact, this sector offers a number of different career possibilities, which can be very far from the usual clichés.”

And Efficy intends to develop this offer for many years to come. The project is looking at 2020 with a dream to have hired women for 1 out of 2 positions in the IT sector.

Discover the Marketing News article here.