Royal App Force SA was established in Liège in 2014 by Dominique Mangiatordi, Christophe Gossiaux and Catherine Baltus.
The first version of their mobile solution, Peak Me Up, was launched in Belgium and France in 2015.
The software is available in the form of a mobile app (Android and iOS), and motivates sales staff by displaying information on their smartphones concerning their position in the team and personal challenges as well as animations, among other things.
Sales managers have a real-time dashboard and use the app to provide live mobile coaching through a messaging system. Peak Me Up is used by some 2900 salespeople in Belgium, France, Italy, the Netherlands and Australia.
The companies that utilise Peak Me Up include Bacardi, Continental Foods, Niko, Imperial Tobacco, Royco, Publicis, Allianz and Saint-Gobain.
Royal App Force has five employees, who will be integrated into Efficy NV’s global team with immediate effect. Royal App Force/Peak Me Up came first in Trends magazine’s ranking of the top 50 most promising Belgian start-ups for 2015 (services category).
For further information, please visit www.royalappforce.com