Tips & tricks

GDPR, one year later: where are we?

A year ago, the General Regulations on Data Protection, also known as GDPR, came into effect. It was on May 25, 2018. So what about[...]
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DataJuridical
Sales relationship‚ Tips & tricks

Data mining an asset for your business

What is data mining? Data mining is the set of techniques and technologies that allow you to explore large volumes of data, automatically or semi-automatically.[...]
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Customer loyaltyCustomer satisfactionCustomization
CRM technology‚ Sales relationship

CRM & Data: the solution to improve business success

Regardless of the industry you’re working in, developing and maintaining quality relationships with your customers should remain one of the core factors of your business[...]
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MobilityProductivity
CRM technology

Why should you use a CRM ?

A CRM (Customer Relationship Management) is a concept that has become common. But, do you really know what it is? Here are 5 good reasons[...]
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CollaborationCRM toolProductivity
Marketing‚ Sales relationship

How can you qualify leads in your CRM software?

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
Marketing‚ Sales relationship

Increase ROI of your event thanks to CRM

Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
CRM technology

Change management: a methodology

Have you just deployed a new software solution and you’re experiencing resistance to change on the part of your staff? Here is a helpful step-by-step[...]
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CollaborationCRM Case studyCRM project
Marketing‚ Sales relationship

The 5 steps for optimising your Customer Journey

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
Sales relationship

Boost your lead detection with a CRM solution

From suspect to prospect to customer: that is the ideal conversion journey for a Sales Representative. Although winning over new leads is generally more expensive[...]
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CollaborationProspecting