Marketing

Do you know the customer lifecycle?

The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]
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Marketing‚ Sales relationship

How can you qualify leads in your CRM software?

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
Marketing‚ Sales relationship

Increase ROI of your event thanks to CRM

Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
Marketing‚ Sales relationship

The 5 steps for optimising your Customer Journey

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
CRM technology‚ Marketing

Target your marketing with Efficy CRM

Personalise your communication and analyse your results with Efficy CRM Are you doing marketing? Of course. But are you doing high-quality, efficient marketing? Are you[...]
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CRM toolDigitizationE-mailing
Marketing

Enriching customer experience

Digital POS; giant, connected screens; smart fitting rooms; etc. There was excitement aplenty at Retail’s Big Show in New York, hosted by the National Retail[...]
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CRM & ShopCRM Case studyCustomer experienceEmotionRetail industry