Group of young people's hands
Categories:

This post was written by Laetitia

(October 23, 2019) – Fortino Capital Partners joins forces with Efficy, a flexible and fully customizable CRM software solution developed for medium and large enterprises. The Efficy Group, which employs 165 people, is headquartered in Brussels but is also serving 6 other European countries (France, The Netherlands, Luxembourg, Germany, Switzerland and Spain).

A state-of-the-art and user-friendly CRM software solution

Efficy offers an all-in-one CRM (Customer Relationship Management) solution, developed specifically to meet the needs of medium and large enterprises. It serves today ~2,500 customers in 33 countries and benefits from outstanding customer loyalty. The solution is end-to-end and can be highly customized to clientsneeds as it is deployed by Efficy’s inhouse implementation team or by its wide integration ecosystem.

With the breadth of functionalities, its local presence and fast implementation times, Efficy presents a very competitive proposition compared to other large US enterprise CRM vendors.

Growth opportunities

Over the past years, the Group has experienced double digit growth through a combination of organic growth and strategic acquisitions and recorded ~€20M in revenues last year. The last major acquisition by the Group was E-Deal (2018), which positions them today as one of the leaders in the Benelux & French markets. Both founders Cédric Pierrard and Robert Houdart have the ambition to further drive the consolidation of the European CRM market, which is still highly fragmented with many local solutions.

As a new partner, Fortino Capital will assist Efficy and can deploy more capital out of its €235M Digital Growth Fund to fuel its development in existing geographies and further drive the existing buy & build strategy. The leadership team remains onboard for the next phase of growth.

Matthias Vandepitte, Partner at Fortino Capital, explains: “We are delighted to embark on this journey together with Cédric and his team and to support on this new journey.”

Cédric Pierrard, founder of Efficy, adds: “Over the last 15 years, we have built a strong CRM software solution addressing the complex needs of clients all around Europe. In order to further ramp up Efficy’s growth and become the European leader, we were looking for a partner with the requisite experience and values as well as with the ability to further assist us in our international ambitions.

Efficy is the fourth investment of Fortino’s Digital Growth Fund, succeeding MobileXpense, Maxxton and Odin Groep.

VMB and Bird & Bird acted respectively as financial and legal advisors to Fortino Capital Partners. CMS was legal advisor to the Company.

About Fortino Capital Partners

Fortino Capital Partners is an investment company with a focus on technology and digital transformation. Our mission is to support ambitious management teams in realizing their growth plans. We invest in young companies (venture capital) and established companies (growth capital) where growth is an integral part of the strategy. Fortino has offices in Belgium and the Netherlands, and also invests beyond the Benelux. For more information, please visit www.fortinocapital.com

About Efficy
Efficy is a software provider offering medium & large businesses a complete, flexible and extended CRM (Customer Relationship Management) solution which helps companies manage their Customer Relationship. Efficy has over 170,000 daily users in 33 countries.

Founded in 2005, the Efficy Group, ISO 9001 certified, works with companies from a wide variety of sectors: Banking (Belfius, BNP Paribas, Fortuneo), Insurance & Mutual insurance (Amma, Thélem), Social housing, Industry (CEA, Gradus, Poujoulat), Services, Tourism & Transport (Kinepolis, Geneva Tourism), Retail (La Redoute, Groupe Gautier), Local authorities & Chambers of commerce. Headquartered in Brussels, Efficy has approximately 165 employees in its 7 local offices in Belgium, France, the Netherlands, Spain, Luxembourg, Switzerland and Germany. For more information, please visit www.efficy.com.

For more information please contact:

Laëtitia Baret lba@efficy.com +33 6 13 03 63 67

Download "How to succeed with your CRM Project"

We have put together a checklist with the 12 questions you should ask yourself before choosing a CRM solution.