Belfius Bank and Insurance
For more than three years, Belfius Bank has chosen Efficy CRM to maximise its activity in agencies and on the web.
Everyone establishes what products the customer has, their level of satisfaction, their habits, particularly concerning digital channels, their new behaviour, their customer relationship with the contact centre and the comments they have, what the products are or which services that would be of interest to them, how they want be contacted, etc.
“This will make customer contact easier, having a Belfius marketer in front of them; this will create selling opportunities and improve the service”.
Since then, Efficy CRM has been deployed in all agencies.
The new system will enable everyone who is in contact with a client to have a 360° view of them.