Made to measure sales follow-up, customised customer relations.
Today, every account manager can access sales history in a few clicks and the time savings are invaluable. “It is an advantage for them to have this memory available and it saves them precious time in their day-to-day management.” As soon as there is a change of sector or a new employee, they find the history entered directly into the customer file. “So, we ask the sales team to enter a lot so they can exploit this structured information.”
efficy CRM has become the main customer relationship management tool for the company and allows us to launch targeted marketing campaigns. Newsletter distribution, satisfaction surveys and more. The team can now launch three campaigns at the same time targeted at new customers, regular customers, and former customers with automatic, contextualized, custom messages.
“Thanks to the CRM, we have increased the number and effectiveness of our marketing campaigns. We have also widened our use of web lead management via the website with the implementation of business management and follow-up process. This means we can now track order quantities and, thanks to automation, structure our processes to respond to different cases. Now, we could not live without efficy CRM!”
Objectives reached.
“Most of our initial objectives have now been obtained. The enhancement and consolidation of the database in the CRM has brought us a great deal. Information sharing between technical, sales and administrative departments has improved. Intervention reports are now entered in the CRM and the information is centralized and exploited by all our employees.” concludes Anne Thuillier.
