The CRM : Company's repository.
efficy CRM brought together the disparate files in a single database and standardized the sales and management processes for the different types of accounts. Thanks to this work, everyone can use a single tool, we can better measure activity or establish reports and, above all, we have a good organization of the customer relationship.
Supporting change.
Usually rather resistant to new processes, the Saficard sales department welcomed the change this time. This is primarily due to the managers who were able to convince their teams: We explained that it wasn’t to monitor them but to centralize and share information.
efficy also supported us in this change management process, to make people’s minds evolve. We have the possibility of scheduling regular upgrades and reminders to maintain a good knowledge of the software. We deployed the CRM tool six months ago, with an initial training session at the time, and we already have another one planned for our new employees and those who would like to review certain points
This follow-up helps the teams to get used to the software and to accept it, and it is all the more effective because the software knows how to adapt to the needs of its users. “It was flexible enough to adapt to our business typology,” acknowledges Cyril Bone. All medical terminology can be customized and displayed in the CRM. The sales people don’t see it as a hindrance and find themselves in a work environment that is familiar to them.