Gamification in the IT Sector: Cédric Pierrard's Testimonial
Cédric Pierrard, CEO of Efficy and brought up in the generation that played Nintendo and Atari consoles, was interviewed by Kanaal Z.
In this interview, he talks about how gamification will be introduced and how it will revolutionize the ICT world.
"These techniques once used in video games will now be used to boost sales by awarding points. Points can be earned by making appointments and customer orders. The goal with this is to set a record. Vendors are thus more motivated.
The typical salesperson always wants to be the first in the team. This is part of the intrinsic nature of every salesperson. They are almost always competitive.
That is the most important aspect for motivation. Beyond that, vendors are motivated in that they must reach a certain level based on knowledge of software or knowledge of a particular technique that would make them better at their jobs.
It has now been proven that this has led to an increase in turnover of 35% for Efficy customers. This is not only due to gamification, but also to the increased focus of the company culture on employee motivation.
With the rankings, the person coming last will not become demotivated, but the sales manager will be able to precisely adjust so that the vendor will still try to reach their target, for example by setting up a new challenge.
Gamification is about to really break through. According to Gartner, gamification will increase its turnover from 1-2 billion dollars up to 5 billion dollars within a few years. A good time, then, for this investment by Efficy."
The Four Player Profiles
There are 4 different player profiles with different motivation levers :
– The Killers: they play 3D shooting or sports games
– The Achievers: they play Farmville or Candy Crush Saga
– The Socializers: they play Guitar Hero
– The Explorers: they are passionate about Sim City & Civilization
If you want more information about the different profiles, have a look at the speech of Dominique Mangiatordi, expert of gamification
Among your sales representatives, you should mainly find Killers, that is, people always looking to come out on top.
Therefore, to motivate your team, you need to use a few different motivation levers.
The first one is Feedback and Progression
: In a well-developed game, instant feedback is the key. We all want to know how and when we progress.
Stable and Clear Rules
come as second lever. Indeed, Real life is hard. A game brings comfort thanks to clear rules, transparency and justice for all players.
guarantees that, in the game, you’re not exactly yourself. You’re the character.
The Gamified App of Efficy, Peak Me Up
Test Peak Me Up, our gamified app, and experience gamification right away. You will set objectives to your sales team and see how clear goals motivate your reps. Discover the app features and description here.