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Glossary

The CRM sector covers a very wide range of professions: CRM for Sales, Marketing, Customer Service, etc. All the departments in contact with customers and prospects need a solution to manage these relationships.

And each of these departments has its own specific jargon.

To help you understand these terms, we have prepared a CRM glossary for you.

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  • b

    • Big data
    • Business Intelligence, or BI
  • c

    • Churn
    • Commercial follow-up software
    • Commercial management software
    • CRM (Customer Relationship Management)
    • Cross Selling
    • Customer knowledge
    • Customer loyalty
    • Customer Relationship Management Software
    • Customer support management software
  • d

    • Distribution channels
    • DMP (Data Management Platform)
  • e

    • Email marketing
    • ERP
  • g

    • Gamification
    • GDPR : General Data Protection Regulation
  • k

    • Knowledge base
    • KPI
    • KYC (Know Your Customer)
  • l

    • Lead generation
    • Lead nurturing
  • m

    • Marketing Automation
    • Marketing campaign
    • Mobile CRM
  • p

    • Project management software
    • Prospection software
  • s

    • Sales management software
    • Social selling
  • t

    • Trigger marketing

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  • SMB
  • Enterprise
  • Corporate
  • Comparative analysis
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  • Overview
  • Audience
  • Email Marketing
  • Forms & Pages
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  • SMS
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