In the highly competitive world of agencies, commercial responsiveness is essential. Then comes the quality of the services delivered and the quality of the relationship to engage the customers on the very long term.
All of the agency’s departments must be customer-oriented. They must interact to build a 360° vision and thus establish a personalized relationship with customers that is based on trust and complicity.
Efficy CRM allows each employee to have access to, contribute to and share customer data in order to become an actor in their satisfaction and recommendation.