Now more than ever, banking and insurance institutions need to re-think their strategy: to accelerate their digital transformation; to get to know their clients better; and to adapt their offerings and interactions with them.
The banking, insurance and mutual health insurance sector is currently undergoing major transformations. The European directive on capital requirements for banks (known as Basel II); a rapidly evolving legal framework; the digital revolution and its consequences for existing businesses, plus the advent of new on-line players; and the diversification and customisation of available insurance offers (property, injury, etc.) are all contributing to making this market sector increasingly volatile.
Efficy helps banks and insurance companies to capitalise on their customer knowledge, to implement an omnichannel approach and to define effective marketing strategies.