Since 2007, the world of energy has undergone major changes: European deregulation, the end of monopolies, not to mention concerns about global warming.
Strong competition has started a price war. Operators are trying to win this war by offering high value-added services.
To achieve this, energy professionals must invest in new information technologies to exploit and enhance their data. The historical players need to know their customers better to keep them loyal and the new ones need to develop their lead generation and reinforce their commercial efficiency.