In leading European CRM company Efficy, cycling team Lotto Dstny has found a new partner for the 2023 season. The Brussels based company wants to expand its exposure in Europe and sees the Belgian professional cycling team as the perfect opportunity. The Efficy logo will appear on the back of the new Lotto Dstny jersey.
Lotto Dstny welcomes new partner Efficy on board of the team and the 2023 kit. In the ambitious Belgian CRM specialist, the team has found a perfect match. “We are very happy a leading company like Efficy joins our team”, says Chief Business Officer Yana Seel of Lotto Soudal. “Cycling brings people together. We aim for the same with our team: we want to bring fans but also companies together. Sponsorship in cycling is much more than just investing budget and getting visibility in return. We want businesses to find each other through our cycling team. They can reinforce each other’s marketing strategy and improve direct sales thanks to us. With tech companies like Dstny, Efficy, but also the National Lottery, finding each other through the sport project like our team, I am convinced they will benefit with more than just expanded exposure.”
Yana Seel and Cédric Pierrard.
Efficy has the ambition to become the top European provider in its business. The next step in its growth strategy, is getting more exposure. “We believe investing in this partnership with Lotto Dstny will help us take that next step”, comments Efficy CEO Cédric Pierrard. “We share our Belgian base with the team and its other partners. But we operate and want to further grow on a European scale. Countries like France, the Netherlands and Denmark are very important for us, and those countries are traditionally cycling countries. The team consists of a lot of young and talented riders with a very positive attitude. We are looking forward to seeing our name on the jerseys of those riders all over Europe and the rest of the world.”
Arnaud de Lie, Yana Seel, Cédric Pierrard and Caleb Ewan.
About Efficy: Efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customisable and scalable software to enable their growth. Efficy’s platform includes products for marketing automation, sales, project management, customer service and customer nurturing. Currently, more than 300,000 users from 60 countries use Efficy’s tool.
Founded in 2005 and headquartered in Brussels, Efficy’s more than 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Hong Kong or remotely.
Efficy’s mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.
About the professional cycling team: The Lotto cycling teams are a household name in the cycling world. Since 1985, the National Lottery has linked the name of its strong Lotto brand, together with various other partners, to the professional cycling team. Starting 2023, Belgian tech company Dstny will come on board as co title sponsor. After all these years, the team is still known for its attacking spirit, approachability and investment in young Belgian cycling talent. The team shows itself every year on a global level and has won the biggest races like the Tour of Flanders, Paris-Roubaix and many stages in the Tour de France.