This post was written by David Jiménez

Brussels, the 13 of June – Efficy, the leading European customer relationship management (CRM) provider, is pleased to announce the appointment of Jon Phillip Bodholdt as its new Chief Sales Officer. In this role, Jon Phillip will be responsible for driving efficy’s growth initiatives and fostering a sales team that empowers businesses across Europe to build stronger customer relationships.

Jon Phillip brings extensive SaaS industry experience to his role at efficy. Prior to joining the company, he was Sales Director at Experian, where he successfully conducted strategic business and forged partnerships across the Nordic region. Before Experian, he led global sales and marketing teams as the Vice President of Sales at Encode. He has notable experience as part of two major acquisitions by Adobe and Oracle, providing efficy a wealth of insight that aligns with its ambitious plans for growth.
“I am ecstatic to join efficy and looking forward to getting to know all the people on the green team,” said Jon Phillip. “Customer relationships have never been more important and having the data to personalise that experience at each step is key. Orchestrating meaningful customer journeys with CRM data and marketing automation combined… it’s beautiful. I can’t wait to be part of efficy’s journey ahead.”

Jon Phillip’s appointment follows efficy’s 10+ years of expansion across European markets. With in-depth knowledge from a two-decade-long career in customer data and scaling SaaS businesses, Jon Phillip will play a key role in solidifying efficy’s position as the European leader in the CRM market.

“We are thrilled to welcome Jon Phillip to the efficy team as our Chief Sales Officer,” said Cédric Pierrard, CEO of efficy. “It’s so important for our next stage that we found someone who drives efficy’s people-first core value, both internally and externally. His extensive expertise and strategic vision will be instrumental in placing the right process and mindset to brow above the market.”

About efficy:

Efficy is a leading European customer relationship management (CRM) company that provides organisations of all sizes with powerful, easy-to-use, and scalable solutions to help them grow smarter.

Founded in 2005 and headquartered in Brussels, efficy’s more than 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Hong Kong and remotely worldwide.Currently, more than 300,000 users across 60 countries use efficy’s easy-to-use CRM to automate their processes, boost sales, and build more meaningful customer relationships.

Latest acquisitions

2021: Acquisition of Apsis in Sweden
2021: Acquisition of PerfectView in The Netherlands
2021: Acquisition of webCRM in Denmark
2020: Acquisition of INES CRM in France
2019: Acquisition of SumaCRM in Spain
2018: Acquisition of E-Deal in France


Laëtitia Baret
Head of Brand Positioning
Phone: +33 6 13 03 63 67