CRM tool

This post was written by Efficyers

The property market and the industries surrounding it, such as construction, are one of the pillars of the economy in many countries. Also in our country.

The numbers are proof of this. In Spain, in 2017 there were 25,645,100 homes built, 80% of which were first homes.

The figures for buying and selling houses in 2019 oscillated around half a million houses sold (with 263,557 confirmed sales in the first half of the year).

CRM for Real Estate

In addition, the average price of the home is 241,145 euros. This leaves a market of just over 120 Billion euros per year. An impressive figure, isn’t it?

Precisely because of the lucrative nature of the business, the real estate sector has become more and more professional over time, both in terms of sales techniques and management, and the best tool for these two areas is a CRM.

Advantages of using a Real Estate CRM

A CRM helps you, mainly, to compete better and sell more in a sector as competitive as the real estate one, and it does it in these 4 ways:

  • Scale your business.
  • Make a better sales follow-up.
  • Provide better customer service.
  • Create reports in a few clicks.

Scale your business

When you start out in this world, you can start earning a living with a handful of homes in your portfolio and a few contacts.

With an average commission of 3% + VAT and average house prices of around 250,000 euros, selling a house every two months would allow a property consultant to live.

The problem comes when it comes to scaling up your business.

When your portfolio starts to have several dozens of homes, your contacts can no longer be managed from your mobile agenda and you start collaborating with more staff, management becomes hell.

You avoid this with a CRM for real estate agencies, where all the information is centralised and you ensure that it is always available and never lost.

Keep better track of sales

The average time of acquisition of a house goes, according to different studies, from 5 to 8 months. With numbers like these, following up on potential clients becomes a priority.

Thanks to a CRM you will be able to follow up to the millimetre without being tiresome and without putting call reminders on your mobile phone day in and day out.

Provides better customer service

Derived from the other two, by being able to better manage your portfolio of homes and your clients, the task of offering super-personalised attention to both buyers and sellers is simplified.

And all, simply, using a CRM.

Create customized reports with a few clicks

With a CRM you will be able to see live how any agent using the tool is working and you will be able to create reports in a few clicks.

Whether it is for day-to-day management or for follow-up meetings and goal planning, being able to do this in just a few clicks frees up time for what you really want to do: sell real estate.

Real Estate CRM VS real estate management software

A Real Estate CRM and a real estate management software are not exactly the same thing.

While a CRM is mainly aimed at grouping all the information about clients and real estate agents, a real estate management software is aimed at centralizing the information about the properties in the portfolio.

Therefore, some real estate agencies decide to have these two separate tools, with the problems that this entails.

To avoid those problems, use a tool with enough customization capacity to do both things for you.

The best Real Estate CRM is Efficy

If you want to start enjoying these advantages in your business, Efficy’s CRM solutions are your best option.

The best proof of this is the more than 4,500 clients in more than 33 countries who already sell more thanks to our tool.

If you also want to start selling more, request a demo.

Try Efficy CRM
The most complete CRM


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