Carrefour Pro is the entity of the Carrefour Group that offers businesses a wide range of gift ideas for their employees, partners or members.

To improve its business performance, Carrefour Pro chose E-Deal CRM by Efficy, a Customer Relationship Management solution. Here is an overview of this ambitious project with tight operational deadlines.

A more functional CRM system in record time

The company’s existing software no longer met the expectations of Carrefour Pro: it was not functional enough, not user-friendly enough, and its design was too complex… In short, it was time to change for Carrefour Pro

A design brief was drafted to ensure an adequate fit between the business needs and the software.

E-Deal CRM by Efficy responded to the call for tender and won thanks to its expertise. The other decisive factors: easily accessible information, customizable home page, and software
scalability.

And in terms of deadlines for its implementation: just six months between the decision to change CRM and the full operational rollout of E-Deal CRM by Efficy. A record!

We needed to go fast, to disrupt our teams as little as possible. E-DEAL by Efficy was able to accompany us in this transition, with a powerful, intuitive and user-friendly software suite. Having a tool which was rapidly accepted by users greatly contributed to the success of the project.
Marion CIAPPARA
Carrefour Pro Project Manager

Improved performance monitoring

E-Deal CRM by Efficy offers Carrefour Pro users a wealth of new features.

Each user has his or her own customizable homepage.

At first glance, users can see qualitative and quantitative indicators as well as his list of pending tasks.

The Marketing module of the suite offers precise targeting features. All new contacts mainly met through B2B trade shows, are saved in the database, listing the origin of the interaction.

A real efficiency gain for users!

E-Deal CRM by Efficy: adapting to evolving needs

In the implementation of CRM software, a project which involves both a technical and a human component, special attention must be paid to adequate user training.

So, E-DEAL and Carrefour Pro organized training sessions to help users gain expertise on the tool.

In addition to this, a “CRM Guide for Dummies” was created internally with screenshots of the software.

This twenty-page guide is available to all users and is a veritable “how-to” guide, with tips and tricks for optimum use.

Carrefour Pro chose to use E-Deal CRM by Efficy on-premise.

The solution is scalable, which means it will grow along with evolving needs of the sector and of the company.

The teams are already working on several projects: adding administrative tasks to the to-do list of sales representatives, linking multiple opportunities to the same
action, and even linking the software suite and the product catalog to automatically generate quotes.

Carrefour Pro being an entity of the Carrefour Group, which already uses E-DEAL CRM by Efficy, this project enabled the company to harmonize its tools.

The Results

  • Very fast operational roll-out, and smooth transition thanks to training sessions
  • Customizable homepage with easy access to follow-up actions
  • Satisfied E-Deal CRM by Efficy Sales and Marketing users

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4,500 customers and more than 185,000 users use Efficy Group’s solutions

Benoit Speybroeck - belfius
The new system will enable everyone who is in contact with a client to have a 360° view of them.
Benoit Speybrouck
Director Digital Programs / Digital & Data
We needed to go fast, to disrupt our teams as little as possible. E-DEAL by Efficy was able to accompany us in this transition, with a powerful, intuitive and user-friendly software suite. Having a tool which was rapidly accepted by users greatly contributed to the success of the project.
Marion CIAPPARA
Carrefour Pro Project Manager
E-Deal CRM by Efficy has given us global coverage, can be adjusted to meet new needs quickly and easily, and was able to adapt to the strong technical constraints of our Information System.
Valérie Exilie
Head of Passenger Information & Customer Relationship
Implementing E-DEAL CRM at 20 Minutes forms part of a strategy to develop our relationship with our readers and micro-communities (the importance of EACH), in addition to our mass media capacity (REACH).
Frédéric Daruty
CEO of 20 Minutes France
E-DEAL CRM helps us achieve greater tenant satisfaction. We are able to respond to their requests more consistently
Philippe Cloarec
Head of Tenant Management
Efficy reporting is highly appreciated by our employees
Catherine Jansen
Director Governance and Internal Control Department
Efficy gives us a better traceability and a better follow-up in the management of the activity.
Olivier Willocx
Managing Director
With E-Deal CRM by Efficy, we want to go beyond Customer Relationship. By being valuable support for business teams, the tool contributes fully to the deployment of our global strategy.
Thierry SÈVEGRAND
Director of Client Relations
All our contract, claim and policy holder documents are in Efficy. It is very easy to find information
Jeffrey Chmielecki
Commercial Analyst
The Efficy CRM allows us to do credit collection in addition to improving the structure of the sales organisation
Stefan Keersmaekers
Directeur Général
Customers have become even more important thanks to our CRM solution and our sales opportunities are very well illustrated and organized.
Maarten Moolhuijzen
Director of Sales and Marketing
Thanks to Efficy CRM, we have a general control and a complete understanding of all the processes taking place in our company.
Anne Carpentier
Trainer in IT business development, consultancy, audit and project management
With Efficy, we created a backbone of information
Gilles Hocepied
Commercial Director
We have as a project a deployment of CRM with other departments of the company, which thanks to CRM will be able to have a more focused approach on the “Customer Service Attitude"
Christophe Balaresque
Marketing Director
We chose E-DEAL CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.
Christophe Peysson
Marketing Distribution Manager