Lux Modernis is a French agency, expert in B2B2C communication.

Cultivating the spirit of an independent agency, Lux Modernis offers its clients a tailor-made service. Its multidisciplinary team, supported by a network of partners, designs creative event and digital proposals rooted in modernity.

Modernize step by step. This is the watchword for the Lux Modernis communication agency.

The goal? To better serve the clients of the luxury sector and to accompany its employees towards new practices.

We evaluated three solutions but Efficy quickly appeared to be the right publisher. We wanted a human-sized partner who could also reassure us of its durability.
Dominique Anginot
PDG

The project at a glance

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    23 Users

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    Deployment in 2016

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    100+ projects per year

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    4 M€ Revenues

The project's context

What do you do when your software company goes bankrupt? Faced with this problem for its CRM, the Lux Modernis agency maintained the solution on its server as best it could. However, the method quickly reached its limits. “Without updates and with the constant evolution of our practices, the CRM tool quickly became obsolete.

To add to the challenge, the communications agency operates several separate tools.

As a result, Lux Modernis employees had to enter certain information several times, a source of errors and a waste of time.

The company quickly began looking for a new customer relationship management tool that would be more modern, more in tune with employee expectations, and better able to provide data for monitoring sales activity.

Why choose Efficy CRM?

We evaluated three solutions but Efficy CRM quickly appeared to be the right publisher.

We wanted a partner on a human scale – far from the big publishers and their packaged solutions – but one that could, at the same time, reassure us of its durability.

CRM project: everyone involved!

However, there is no question of making a “top-down” decision imposed on employees. Nor was there any question of opting for a “one-click” solution that would immediately link all the company’s processes. From the start, Lux Modernis involved its teams in the CRM project and formed different groups (project managers, management, accounting, creative).

Each group tested the functionalities, evaluated the tool, challenged its customization possibilities, etc. “Our approach was original on this project because we tried to see how the CRM could be integrated into our processes to improve them and not the other way around. The idea was to go step by step so as not to change our way of working overnight. And the involvement of employees continues even after the CRM is deployed.

“We have organized several training sessions with Efficy experts on subjects that are sometimes very specific. They were very attentive to our needs and helped us customize the tool, get used to it and then develop it further. “

A CRM in support of luxury customer relations

And the results of this progressive method were not long in coming.

“The tool was very quickly adopted by all employees. No one was reluctant to use it and we have greatly improved our efficiency since we now have shared, mobile and up-to-date customer information. Project managers will soon be able to track their activity to the nearest euro. All in line with our accounting management tools. ”

The tool was quickly adopted by all employees. No one was reluctant to use it and we have greatly improved our efficiency since we now have shared, mobile and up-to-date customer information. Project managers will soon be able to track their activity to the nearest euro. All in line with our accounting management tools.

The Lux Modernis CRM project had another advantage:

We have truly embarked on a continuous improvement process.

With the help of Efficy consultants, we recently deployed the integration of Google solutions and, in the coming months, we will be equipping ourselves with a business intelligence tool to better visualize our data on a daily basis.

Soon we will also deploy Efficy’s project module to help our project managers in the production and follow-up phases.

Other references

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Our other references

13,500 customers and more than 330,000 users use Efficy Group’s solutions