Merck Médication Familiale is a French branch of the Merck group. It belongs to the “Consumer Healthcare” Division, which is responsible for developing and marketing the group’s self-medication products.
It caters to health care professionals, who are at the heart of the company’s value chain. Merck Médication Familiale has trusted Efficy since 2013 to strengthen its relationship with its consumers and get to know them better.
