Merck Médication Familiale is a French branch of the Merck group. It belongs to the “Consumer Healthcare” Division, which is responsible for developing and marketing the group’s self-medication products.
It caters to health care professionals, who are at the heart of the company’s value chain. Merck Médication Familiale has trusted E-Deal CRM by Efficy since 2013 to strengthen its relationship with its consumers and get to know them better.
