efficy group blog

Being European has become something a software vendor can put in a footer. A registered address on the continent, a page describing compliance, a flag next to the pricing table. The claim gets made at the level of…

Most companies in tech approach sustainability the same way. A dedicated team is appointed, a consultant is briefed, a deck is produced, and the rest of the organisation is invited to come along. Two years later, the…

A platform gets bought. It gets deployed. It gets configured. It gets trained on. And then, six to twelve months later, a closer look reveals that a meaningful fraction of the team has quietly routed around it. They are…

When AI tools became useful enough to integrate into real engineering workflows, the conversation in most companies took a predictable shape. Productivity multipliers. Hours saved per developer. Time-to-merge reductions…

When spreadsheets arrived in offices thirty years ago, companies sent people to training rooms. An instructor, a projector, a binder. Everyone learned the same formulas in the same order, and by Friday most of it was…

Most acquisitions in the SaaS world are about adding revenue or removing a competitor. Ours aren't.When a company joins efficy Group, the thing we value most is the hardest to put on a slide: the accumulated…

AI agents are starting to act on customer data autonomously. We explore what that means for governance, and how efficy builds trust by design.

AI is reshaping CRM into an orchestration layer. The real question is no longer which tool to choose, but who structures your customer data for autonomous action.