A cross-selling strategy consists in offering complementary products during or after an initial purchase by a customer: an insurance or financial service when buying a car, for example. Cross-selling increases revenue by increasing the average basket value.
When finely tuned, a good cross-selling strategy can increase turnover by 15 to 25%. Above and beyond simply increasing revenue, your customers also benefit from this: thanks to your tailored purchase suggestions, they will feel understood and personally advised.
In a word, they feel unique!
So, how can such a cross-selling strategy be implemented?