efficy's 2024 State of CRM Report: Buyer Behaviour

[+ How to Choose a CRM Guide]

Unlock key insights on what European decision-makers and users look for in a CRM today.

In this report, we’ll cover...

  • What you should know about CRM buyer behaviour  
  • Who impacts the purchasing decision
  • Top CRM outputs desired and deciding factors impacting buyers
  • What decision-makers consider when evaluating vendors
  • How to choose a CRM software for your business