Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

How to Reduce Churn in Each Customer Type

If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer attrition” can have on your bottom line. It’s every marketer’s nightmare. And while not all customer attrition is bad (not all customers are a good fit for your business), your […]

Sales relationship

Technical Skills for Success in E-commerce Retail

For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is[...]

Marketing

Navigating Personalised Advertising Without Violating Privacy Boundaries

Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure[...]

Sales relationship

Optimise your sales cycle with a powerful CRM

Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the[...]

Marketing

The Bare Minimum Social Media Plan You Need for Success

When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably[...]

Sales relationship

5 Ways to Turn Around Your Online Sales Decline

Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the[...]

Sales relationship

All You Need to Know about Omnichannel Retailing

One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels.[...]

Marketing

How to Tackle Market Segmentation Like a Pro

Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]

Marketing‚ Tips & tricks

Let’s Take a Bite out of Apple’s New Privacy Update

Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes[...]

Sales relationship

Business Management (and its systems) for Dummies

The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And[...]

Tips & tricks

Digitalisation Takeover: How Human Resources Keeps Up With Modern Times

Human resources management has come a long way. From a not-too-distant past when companies only had “personnel offices” whose only job description was to keep[...]

Helpdesk

Increase Your Customer Retention with a CRM

Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers[...]

Marketing

3 Reasons to Benchmark Your Email Marketing Efforts

Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer[...]

Sales relationship

Glimpse Into the Future with Sales Forecasting

The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how,[...]

CRM technology‚ Marketing

Unsure How To Retarget Leads? Here’s Your Fix!

We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by[...]

Sales relationship

To Call, Or Not to Cold Call?

Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with[...]

Helpdesk

Level Up Your Customer Service Skills

Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and[...]

Sales relationship

Scale-Up Your Business With Better Lead Management

If sales are the lifeblood on which any business runs, then lead management is the vessel that romps sales into the business, keeping it running,[...]

Marketing

Customer Profiles: The Key To Your Company’s Success

Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack[...]

Marketing‚ Tips & tricks

What is customer segmentation and how to get it right

To scale your business effectively, you should focus your efforts on understanding the needs of your customers in every aspect of your business. This helps[...]

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