Sales relationship‚ Tips & tricks

Summary of the book SPIN Selling

SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the most selling books in history. Founder of Huthwaite, one of the world’s largest sales training companies, Rackham has invested a million dollars and a decade of work to analyze which sales methods work, which don’t and why. The […]
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Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks

The best strategies to attract new customers

One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
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Customer loyaltyEmotionProspecting
Tips & tricks

Post-Corona leadership. Are you ready?

The working landscape has been completely changed by the Corona crisis. Where large open space offices were the norm, this was 180 degrees converted to[...]
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CollaborationEmotion
CRM technology‚ Sales relationship

What is ARR and how to calculate it?

The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]
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Sales relationship

Coronavirus and digital transformation: a big boost

According to the 2019 ACSEL “growth and digital” barometer, less than one in two businesses (42%) with physical outlets has complementary digital strategies. Then, Coronavirus[...]
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Customer satisfactionOmnichannel
Tips & tricks

Book summary : Predictable Revenue

Since its release in 2011, Aaron Ross Predictable Revenue’s book has become a sort of sales bible, especially for SaaS companies. It is certain that[...]
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Tips & tricks

Employee placement agreement

2020 is unlike any other year. The cause: Coronavirus pandemic (COVID-19). This unprecedented crisis requires massive and rapid mobilization. Everyone can help at their level,[...]
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AssociationCollaboration
Tips & tricks

Restart with respect for privacy

Now that the various governments are rolling out their exit strategy slowly and in phases, it is the right moment that you as an employer[...]
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GDPRJuridicalSecurity
Marketing‚ Sales relationship

Customer experience during crisis periods

Trying to push sales at a moment like this may not be the most strategic ideas. Besides, it may not even possible because clients do[...]
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Customer experienceCustomer loyaltyCustomer satisfaction