Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

Last lesson of the sales course : Use a CRM

In this sales course for large companies we have already covered many lessons. From the differences between selling to small and large companies, to how to recruit and compensate sales talent, to marketing and the sales process. Basically, everything you need to organise a sales department from 0 to 100: What are the differences between […]

Sales relationship

The salary of a salesperson dedicated to large companies

Salespeople are the backbone of any sales plan, and their compensation is the penultimate piece of this course and one of the keys to retaining[...]

Sales relationship

How to recruit a good salesperson to close big deals

If you don’t hire a salesperson, you won’t be able to implement any valid marketingplan for large companies, and for that reason alone, it deserves[...]

Sales relationship

How to organise the sales force to close big deals

Eight lessons later, we’ve already seen in depth how to organise lead acquisition and how to manage sales. Now it’s time to see how to[...]

Sales relationship

Why a sales and marketing plan to attract large companies?

We’ve already passed the halfway point in the sales course for large companies: In the first part we focus on the theoretical aspects. In the[...]

Sales relationship

Aligning marketing and sales departments

It’s important to align marketing and sales departments. Very important. And we know this because there are many studies that show this. A study by[...]

Sales relationship

How to close more sales with large companies

If you have followed all the lessons in this course, you have already seen it: What are the differences between selling to large companies and[...]

CRM technology

Consultative selling helps you sell to large companies

Technology is making traditional salespeople disappear. Between 2005 and 2017, US pharmaceutical companies laid off 66% of their salespeople. For self-service and low-cost sales, buyers[...]

Sales relationship

How to qualify large companies with BANT

With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top[...]

Sales relationship

Contacting large companies with cold emails

Selling to large companies allows you to dust off the cold email strategy that is almost impossible to use to initiate smaller deals. One of[...]

Sales relationship

Find great companies with ABM (Account Based Marketing)

Inbound marketing is my favourite marketing strategy. And most marketers agree. That’s why Inbound Marketing is searched for about 12,100 times a month in France[...]

Sales relationship

How to manage the commercial process for big companies

When someone who has never done business with large companies considers starting to do business with them , they have a preconceived idea of what[...]

Sales relationship

Differences between selling to large companies and selling to SMEs

To start with, let’s talk about the 5 ways to build a 100 million euro business according to Christopher Janz: Get 1.000.000 clients with an[...]

CRM technology

CRM : What it is and how to use it for your company

Your time is precious. That’s why you need to be very strategic to know what to do. Above all, it is based “in the present”[...]

Helpdesk

What are the best customer care tools and why?

If you have an online business, one of the aspects you should not forget is customer service. So that you can improve customer service, in[...]

Helpdesk

What are moments of truth and how do they affect your business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term ‘moment[...]

Helpdesk

Examples of good customer service for your business

Customer service is one of the great unknowns of the business world. For the general public, these professionals often have a bad image due to[...]

Helpdesk

How to manage a customer care team?

The customer is always right. This is one of the most frequently heard phrases in the business world. Especially in companies where contact with the[...]

Helpdesk

Which are the best techniques for good customer service?

Good customer service is key to making it easier for customers to complete their purchase and, of course, to repeat the process at a later[...]

Helpdesk

What is customer service and how to improve it?

Customer service is key for any type of business. Good customer service does not end when the purchase process is completed, but also continues after[...]

Sales relationship

Planogram: What is it and what are the benefits from implementing it?

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It[...]

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