Efficy Group Blog: Articles on CRM and Customer Relationship

Marketing

How to assess market share for your business

There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is helps keep founders and investors on the same page when it comes to tracking the market share of a product or service. So how do you do it the right […]

CRM technology

What are the best sales tools to sell more?

If you work as a salesperson you will rely on many sales tools: A telephone. A computer. An agenda. These tools are not what differentiates[...]

CRM technology

What are the key management indicators in a company?

The Oakland Athletics are a baseball team that revolutionized their sport by understanding management indicators. See, until they blew up the market, teams were guided[...]

Marketing

How the Ansoff Matrix can help you plan your business

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]

Marketing

Porter’s Five Forces: Analyse your sector and competition

Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]

Marketing

PEST Analysis: What it is and how to implement it

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]

CRM technology

How to improve the lead management in your business?

All companies that aspire to do business need to get leads first and manage them later. Many. Or at least, as many as possible. That’s[...]

Tips & tricks

Is customer orientation a priority for companies?

Saying that your company has a strong customer orientation is fashionable. In fact, it is even fashionable to say that your department, within your company,[...]

Sales relationship

Likert Scale: What it is and how you can use it in your company

The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]

Tips & tricks

What is the Customer Experience Map?

All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]

Sales relationship

What is the NPS and how to use it in your business?

The NPS is the most widely used satisfaction measurement tool in the business world. However, this was not always the case. It became popular just[...]

Sales relationship

Factors and points to take into account in psychology of selling

The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]

Sales relationship

Competitive advantage: how to apply it according to your business

Competitive advantage is defined as the long-term plan where a company seeks to gain an advantage over its competitors. It aims to create a defensive[...]

Marketing

Competition Analysis: What data to take into account

Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]

Tips & tricks

Gross margin: what it is, formulas and some examples

Gross margin is a ratio that measures how profitable your company is. It represents the percentage of total sales revenue that your company retains after[...]

Sales relationship

10 strategies on how to get customers

How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured[...]

Helpdesk

What are the keys to good customer service?

I don’t know about you, but whenever I fly, I don’t go to a window looking for good customer service. I prefer to deal with[...]

Sales relationship

Point of sale: What is it and what benefits do you get

Point of Sale (POS) system is the place where your client pays for the goods or services your company offers. In short, every time a[...]

Helpdesk

The 6 customer service techniques that make for happy customers

Customer service techniques are in vogue. And they are for 2 reasons: According to numerous studies getting a new client is 6 to 7 times[...]

Tips & tricks

Working Capital: What it is and how to calculate it

The working capital is a key tool where it tells us if a company is in a good position or not, if it can invest[...]

CRM technology

What is the best CRM for your business?

The CRM is one of the most important software of any company. That’s why choosing the best one is important. We are interested in all[...]

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