Sales relationship
Optimise your sales cycle with a powerful CRM
Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the best can be crucial for business success, especially in the B2B world. That’s why we want to help you sharpen your focus, concentrate on the things that really move the […]
Read more
Marketing
The Bare Minimum Social Media Plan You Need for Success
When it comes to social media marketing, there are probably more creative ideas than skilled social media marketers to implement them. And reading this, you’re[...]
Read more
Sales relationship
5 Ways to Turn Around Your Online Sales Decline
Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the[...]
Read more
Sales relationship
All You Need to Know about Omnichannel Retailing
One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels.[...]
Read more
Marketing
How to Tackle Market Segmentation Like a Pro
Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]
Read more
Marketing‚ Tips & tricks
Let’s Take a Bite out of Apple’s New Privacy Update
Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes[...]
Read more
Sales relationship
Business Management (and its systems) for Dummies
The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And[...]
Read more
Tips & tricks
Digitalisation Takeover: How Human Resources Keeps Up With Modern Times
Human resources management has come a long way. From a not-too-distant past when companies only had “personnel offices” whose only job description was to keep[...]
Read more
Helpdesk
Increase Your Customer Retention with a CRM
Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers[...]
Read more
Marketing
3 Reasons to Benchmark Your Email Marketing Efforts
Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer[...]
Read more
Sales relationship
Glimpse Into the Future with Sales Forecasting
The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how,[...]
Read more
CRM technology‚ Marketing
Unsure How To Retarget Leads? Here’s Your Fix!
We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by[...]
Read more
Sales relationship
To Call, Or Not to Cold Call?
Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with[...]
Read more
Helpdesk
Level Up Your Customer Service Skills
Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and[...]
Read more
Sales relationship
Scale-Up Your Business With Better Lead Management
If sales are the lifeblood on which any business runs, then lead management is the vessel that romps sales into the business, keeping it running,[...]
Read more
Marketing
Customer Profiles: The Key To Your Company’s Success
Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack[...]
Read more
Marketing‚ Tips & tricks
What is customer segmentation and how to get it right
To scale your business effectively, you should focus your efforts on understanding the needs of your customers in every aspect of your business. This helps[...]
Read more
Tips & tricks
Cybercrime and privacy – how to fight at your level.
It’s an understatement to say that there have been many organisational adjustments happening over the last years since the start of the pandemic. There have[...]
Read more
GDPR
CRM technology
Efficy vs Salesforce: Which is best for your company?
To talk about Salesforce is to focus on one of the solutions with the longest track record and brand presence in the world of CRM.[...]
Read more
CRM technology
Efficy vs webCRM: Which solution is the best for you?
Choosing a CRM is not an easy task, especially with so many solutions on the market. To help you along the way, we have prepared[...]
Read more
CRM technology
Efficy vs Perfect View: Which solution is the best?
We share with you the comparison between two tools, Efficy and Perfect View. 2 powerfull CRMs, let’s check them out: ———– Informed decisions are the[...]
Read more