Tips & tricks
Cybercrime and privacy, how to fight at your level?
It’s an understatement to say that the summer of 2020 will have been different from the previous ones. In your organization too, you have had to settle adaptations: setting up homeworking, adjusting processes, etc. Digitization has taken place at a breakneck pace. And precisely, because of this sudden acceleration, you might not have had time […]
Read more
GDPR
Sales relationship‚ Tips & tricks
What are the best techniques for concluding sales?
Every business, organization, or corporation needs an effective sales force to be successful. It needs a team of trained people who design and implement well-thought-out[...]
Read more
CollaborationCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
Summary of the book SPIN Selling
SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the most selling books in history. Founder of Huthwaite,[...]
Read more
Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
The best strategies to attract new customers
One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
Read more
Customer loyaltyEmotionProspecting
CRM technology
Everything you need to know about sales funnels to boost your sales
There is a situation that keeps repeating itself on all computers in the world connected to the Internet. We are 100% certain that this has[...]
Read more
Sales relationship
Summary of the book The Greatest Salesman in the World
The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more[...]
Read more
Customer loyaltyProspecting
Sales relationship
How to set sales goals in your company?
Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a[...]
Read more
CRM technology‚ Sales relationship
The Sales Pitch: what is it and how to do it yourself
To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their[...]
Read more
Sales relationship
How to organize a winning sales process?
When we think about selling, it’s not about just promoting a specific item and waiting for someone to buy it, or giving this item to[...]
Read more
CollaborationCustomer experienceCustomization
CRM technology
How to fix the selling price to the public?
When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked[...]
Read more
CRM technology
Customer Experience more than ever the key to success
People and companies have been facing a massive change in just a few weeks, and their personal and professional life may be affected in the[...]
Read more
Tips & tricks
Post-Corona leadership. Are you ready?
The working landscape has been completely changed by the Corona crisis. Where large open space offices were the norm, this was 180 degrees converted to[...]
Read more
CollaborationEmotion
CRM technology‚ Sales relationship
What is ARR and how to calculate it?
The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]
Read more
Sales relationship
Coronavirus and digital transformation: a big boost
According to the 2019 ACSEL “growth and digital” barometer, less than one in two businesses (42%) with physical outlets has complementary digital strategies. Then, Coronavirus[...]
Read more
Customer satisfactionOmnichannel
CRM technology
What are commercial practices to overcome the health crisis?
Last week at Efficy we had an expert session with our partner Kestio, let’s try to share with you some tips they gave to our[...]
Read more
Tips & tricks
Book summary : Predictable Revenue
Since its release in 2011, Aaron Ross Predictable Revenue’s book has become a sort of sales bible, especially for SaaS companies. It is certain that[...]
Read more
CRM technology
What is MRR and how to calculate it?
For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]
Read more
Tips & tricks
Employee placement agreement
2020 is unlike any other year. The cause: Coronavirus pandemic (COVID-19). This unprecedented crisis requires massive and rapid mobilization. Everyone can help at their level,[...]
Read more
AssociationCollaboration
Tips & tricks
Restart with respect for privacy
Now that the various governments are rolling out their exit strategy slowly and in phases, it is the right moment that you as an employer[...]
Read more
GDPRJuridicalSecurity
Marketing
How should you communicate in times of crisis?
Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]
Read more
Marketing‚ Sales relationship
Customer experience during crisis periods
Trying to push sales at a moment like this may not be the most strategic ideas. Besides, it may not even possible because clients do[...]
Read more
Customer experienceCustomer loyaltyCustomer satisfaction