Sales relationship
5 Ways for Start-Ups to Increase Revenue with a CRM System
If you run a start-up, you probably know that the difference between survival and failure lies somewhere in the balance sheets — in other words, how well your company can generate revenue. Traditionally, unless you run a business where the value of your services thrives with a more active, larger user base (think Twitter or […]
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Marketing
How to Start Your Affiliate Marketing Program
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly[...]
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Marketing
What Is Event Management and Why Is It Important?
Event management is a dynamic process that involves applying business management and project management skills to create, plan, and manage events of any kind. The[...]
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Customer experienceEmotion
Marketing
8 B2B Digital Marketing Trends for Your 2023 Strategy
Traditionally, B2B companies, unlike B2C, have always operated on leaner budgets. With the general practice being an allocation of 2 – 5% of gross target[...]
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DigitizationOmnichannel
Helpdesk‚ Marketing‚ Tips & tricks
Combine Your Customer Segmentation & Personalisation Strategies For Maximum Impact
Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your[...]
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Tips & tricks
What Is a Knowledge Base & Why Do You Need One?
Most companies have to deal with the following issues on a daily basis: problems that need solving, information that needs accessing, and questions that need[...]
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Tips & tricks
7 Benefits of Implementing Electronic Signatures (eSignatures)
Everyone is going paperless these days. Paperless makes sense. Not only is it better for the environment, it’s also much easier to manage paperless documents,[...]
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Sales relationship
A Complete Guide to Follow-Up Emails
When it comes to sales, finding leads is only half the battle. The next step is nurturing them towards a sale. Follow-up emails are an[...]
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Tips & tricks
5 Ways To Protect Your Data Against A Cyber Attack
Here’s an eye-opening cyber attack stat… 39% of businesses in the UK suffered at least one cyber attack in 2021. The percentage looks set to[...]
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CRM technology‚ Helpdesk
Guide To Building And Maintaining Customer Loyalty
It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new[...]
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Marketing‚ Sales relationship
5 Marketing Hacks to Generate Leads
Intro Much like there are no omelettes without breaking eggs, there are no customers without leads having progressed through your sales funnel. The lifeblood of[...]
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Marketing
What Is word-of-mouth Marketing, And Why Is It So Important?
Intro Take a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and[...]
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Helpdesk
How To Achieve Business Success
Business success comes in different shapes and sizes. The definition of success for one business may be associated with failure for another. For instance, a[...]
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Marketing
Email List Consent Is Sexy!
Introduction When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the[...]
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Marketing
A Practical Guide to Local Marketing
Introduction With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is[...]
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Helpdesk‚ Sales relationship
6 Tips To Ensure Post-Sale Customer Satisfaction
Customer journey and customer satisfaction are hot topics these days. However, it often feels like the focus is on new customers, rather than existing ones.[...]
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CRM toolCustomer experienceCustomer satisfactionOmnichannel
Sales relationship
How to Reduce Churn in Each Customer Type
If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer[...]
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Sales relationship
Technical Skills for Success in E-commerce Retail
For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is[...]
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Marketing
Navigating Personalised Advertising Without Violating Privacy Boundaries
Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure[...]
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Sales relationship
Optimise your sales cycle with a powerful CRM
Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the[...]
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Marketing
The Bare Minimum Social Media Plan You Need for Success
When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably[...]
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