Efficy Group Blog: Articles on CRM and Customer Relationship

Helpdesk

What are the best customer care tools and why?

If you have an online business, one of the aspects you should not forget is customer service. So that you can improve customer service, in this article you will find some of the best tools on the market to offer the best customer service. Let’s start. LiveBeep LiveBeep is a customer service tool that is […]

Helpdesk

What are moments of truth and how do they affect your business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term ‘moment[...]

Helpdesk

Examples of good customer service for your business

Customer service is one of the great unknowns of the business world. For the general public, these professionals often have a bad image due to[...]

Helpdesk

How to manage a customer care team?

The customer is always right. This is one of the most frequently heard phrases in the business world. Especially in companies where contact with the[...]

Helpdesk

Which are the best techniques for good customer service?

Good customer service is key to making it easier for customers to complete their purchase and, of course, to repeat the process at a later[...]

Helpdesk

What is customer service and how to improve it?

Customer service is key for any type of business. Good customer service does not end when the purchase process is completed, but also continues after[...]

Marketing

Brand Strategy: Key questions to ask when creating a brand

Essentially, brand strategy is a long-term plan that serves to develop and establish successful and well-known branding to achieve a company’s particular objectives. When put[...]

Marketing

Target market: How to identify it according to your business

Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]

Marketing

When is the best time to do rebranding?

Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]

Marketing

How to assess market share for your business

There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]

CRM technology

What are the best sales tools to sell more?

If you work as a salesperson you will rely on many sales tools: A telephone. A computer. An agenda. These tools are not what differentiates[...]

CRM technology

What are the key management indicators in a company?

The Oakland Athletics are a baseball team that revolutionized their sport by understanding management indicators. See, until they blew up the market, teams were guided[...]

Marketing

How the Ansoff Matrix can help you plan your business

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]

Marketing

Porter’s Five Forces: Analyse your sector and competition

Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]

Marketing

PEST Analysis: What it is and how to implement it

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]

CRM technology

How to improve the lead management in your business?

All companies that aspire to do business need to get leads first and manage them later. Many. Or at least, as many as possible. That’s[...]

Tips & tricks

Is customer orientation a priority for companies?

Saying that your company has a strong customer orientation is fashionable. In fact, it is even fashionable to say that your department, within your company,[...]

Sales relationship

Likert Scale: What it is and how you can use it in your company

The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]

Tips & tricks

What is the Customer Experience Map?

All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]

Sales relationship

What is the NPS and how to use it in your business?

The NPS is the most widely used satisfaction measurement tool in the business world. However, this was not always the case. It became popular just[...]

Sales relationship

Factors and points to take into account in psychology of selling

The psychology of selling has changed completely in the last decade and most companies are applying different sales strategies such as: consultative sales, SPIN sales,[...]

Efficy blog