Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

Optimise your sales cycle with a powerful CRM

Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the best can be crucial for business success, especially in the B2B world. That’s why we want to help you sharpen your focus, concentrate on the things that really move the […]

Marketing

The Bare Minimum Social Media Plan You Need for Success

When it comes to social media marketing, there are probably more creative ideas than skilled social media marketers to implement them. And reading this, you’re[...]

Sales relationship

5 Ways to Turn Around Your Online Sales Decline

Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the[...]

Sales relationship

All You Need to Know about Omnichannel Retailing

One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels.[...]

Marketing

How to Tackle Market Segmentation Like a Pro

Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]

Marketing‚ Tips & tricks

Let’s Take a Bite out of Apple’s New Privacy Update

Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes[...]

Sales relationship

Business Management (and its systems) for Dummies

The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And[...]

Tips & tricks

Digitalisation Takeover: How Human Resources Keeps Up With Modern Times

Human resources management has come a long way. From a not-too-distant past when companies only had “personnel offices” whose only job description was to keep[...]

Helpdesk

Increase Your Customer Retention with a CRM

Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers[...]

Marketing

3 Reasons to Benchmark Your Email Marketing Efforts

Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer[...]

Sales relationship

Glimpse Into the Future with Sales Forecasting

The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how,[...]

CRM technology‚ Marketing

Unsure How To Retarget Leads? Here’s Your Fix!

We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by[...]

Sales relationship

To Call, Or Not to Cold Call?

Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with[...]

Helpdesk

Level Up Your Customer Service Skills

Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and[...]

Sales relationship

Scale-Up Your Business With Better Lead Management

If sales are the lifeblood on which any business runs, then lead management is the vessel that romps sales into the business, keeping it running,[...]

Marketing

Customer Profiles: The Key To Your Company’s Success

Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack[...]

Marketing‚ Tips & tricks

What is customer segmentation and how to get it right

To scale your business effectively, you should focus your efforts on understanding the needs of your customers in every aspect of your business. This helps[...]

CRM technology

Efficy vs Salesforce: Which is best for your company?

To talk about Salesforce is to focus on one of the solutions with the longest track record and brand presence in the world of CRM.[...]

CRM technology

Efficy vs webCRM: Which solution is the best for you?

Choosing a CRM is not an easy task, especially with so many solutions on the market. To help you along the way, we have prepared[...]

CRM technology

Efficy vs Perfect View: Which solution is the best?

We share with you the comparison between two tools, Efficy and Perfect View. 2 powerfull CRMs, let’s check them out: ———– Informed decisions are the[...]

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