Sales relationship

How to Reduce Churn in Each Customer Type

If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer attrition” can have on your bottom line. It’s every marketer’s nightmare. And while not all customer attrition is bad (not all customers are a good fit for your business), your […]
Read more
Sales relationship

To Call, Or Not to Cold Call?

Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with[...]
Read more