The Entrepreneurs Journey

Let’s talk about SaaS

Throughout my career as a founder of efficy, I’ve been asked –more than once—why we chose to be a SaaS (Software as a Service) business (which wasn’t an obvious choice in 2005, when the majority of apps were still Windows Client Server based). The answer is simple: because it’s easier. In the long run, it’s […]
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The Entrepreneurs Journey

Knowing your strengths

A while ago, during a talk with a co-worker, I remembered our first milestone as a company. It was the first deal we signed for[...]
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The Entrepreneurs Journey

Building your business from scratch

One of the most important steps in every entrepreneur’s journey is deciding on your line of business to, subsequently, build it from the ground up.[...]
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The Entrepreneurs Journey

Lessons Learned

I believe one of the privileges of having been in this business for so long is that time gives you perspective. Now, looking back, it’s[...]
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Marketing

How to Grow Your Target Audience

A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in[...]
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The Entrepreneurs Journey

Meet Cédric!

Hello, everyone! Please, allow me to welcome you to my blog, The Entrepreneur’s Journey. For those of you who don’t know me, my name is[...]
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