The Entrepreneurs Journey
Let’s talk about SaaS
Throughout my career as a founder of efficy, I’ve been asked –more than once—why we chose to be a SaaS (Software as a Service) business (which wasn’t an obvious choice in 2005, when the majority of apps were still Windows Client Server based). The answer is simple: because it’s easier. In the long run, it’s […]
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The Entrepreneurs Journey
Knowing your strengths
A while ago, during a talk with a co-worker, I remembered our first milestone as a company. It was the first deal we signed for[...]
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The Entrepreneurs Journey
Building your business from scratch
One of the most important steps in every entrepreneur’s journey is deciding on your line of business to, subsequently, build it from the ground up.[...]
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Tips & tricks
GDPR 2023: Updates, risks and how to protect your personal data
Introduction 2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where[...]
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Marketing
How Content Marketers Can Use ChatGPT to Drive Efficiency
You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide. After all, ChatGPT alone has[...]
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The Entrepreneurs Journey
Lessons Learned
I believe one of the privileges of having been in this business for so long is that time gives you perspective. Now, looking back, it’s[...]
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Sales relationship
A Guide to Conversion Rate Optimisation (CRO)
Couple the recent dip in startup funding with the stronger competition for market share, and it’s not hard to see why there’s no shortage of[...]
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Helpdesk
How to manage your ticketing system using a CRM
Customer retention is heavily influenced by the after-sales care customers receive. In certain brand interactions, customers feel tricked into thinking a company offers great customer[...]
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The Entrepreneurs Journey
The key to surviving the start-up life
Sometime ago I was doing an interview, and one of the questions I got asked was, “what challenges did you have to overcome at the[...]
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Helpdesk
The “Double Agent”: How Business Development Managers Enable Enterprise-wide Growth
Imagine having to sort through a clutter of low-quality leads, spending billable hours and resources that could’ve gone to high-quality leads that are more likely[...]
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Marketing
How to Grow Your Target Audience
A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in[...]
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The Entrepreneurs Journey
On failed dreams, and what they bring us
Every now and then, I get asked why I decided to become an entrepreneur– a path that we all know is anything but easy. When[...]
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The Entrepreneurs Journey
Meet Cédric!
Hello, everyone! Please, allow me to welcome you to my blog, The Entrepreneur’s Journey. For those of you who don’t know me, my name is[...]
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Sales relationship
5 Ways for Start-Ups to Increase Revenue with a CRM System
If you run a start-up, you probably know that the difference between survival and failure lies somewhere in the balance sheets — in other words,[...]
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Marketing
How to Start Your Affiliate Marketing Program
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly[...]
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Marketing
What Is Event Management and Why Is It Important?
Event management is a dynamic process that involves applying business management and project management skills to create, plan, and manage events of any kind. The[...]
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Customer experienceEmotion
Marketing
8 B2B Digital Marketing Trends for Your 2023 Strategy
Traditionally, B2B companies, unlike B2C, have always operated on leaner budgets. With the general practice being an allocation of 2 – 5% of gross target[...]
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DigitizationOmnichannel
Helpdesk‚ Marketing‚ Tips & tricks
Combine Your Customer Segmentation & Personalisation Strategies For Maximum Impact
Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your[...]
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Tips & tricks
What Is a Knowledge Base & Why Do You Need One?
Most companies have to deal with the following issues on a daily basis: problems that need solving, information that needs accessing, and questions that need[...]
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Tips & tricks
7 Benefits of Implementing Electronic Signatures (eSignatures)
Everyone is going paperless these days. Paperless makes sense. Not only is it better for the environment, it’s also much easier to manage paperless documents,[...]
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Sales relationship
A Complete Guide to Follow-Up Emails
When it comes to sales, finding leads is only half the battle. The next step is nurturing them towards a sale. Follow-up emails are an[...]
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