CRM technology

With a Sales CRM You Will Improve Your Results

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Using a Sales CRM in your day-to-day life brings a lot of advantages. Some of my favourites are:

  • The teams that use it become much more productive.
  • The company's resources are managed more efficiently.
  • You reduce communication problems from the inside.
  • You avoid tasks being left unresolved by mistake.
  • It allows you to make segmented marketing campaigns.

These are all compelling reasons to implement a CRM in your business today... and yet, on that list, we haven't talked about the main reason for using a CRM.  

With a Sales CRM you will simply sell more and sell better.

How can a CRM improve sales?

The main function for which CRMs were created is to unify information about customers in one place within reach of all those who have contact with them.  

This approach, which may seem simple, has ramifications that have a beastly impact on day-to-day business.  


CRM for sales


You know everything about your customers.

Every time you pick up the phone to talk to a client or answer an email, you take a look around and even if you never talked before, you can know everything about him:

  • His name called
  • Which is his company
  • With who he has spoken
  • Which is the status of his project
  • What problems he has
  • Etc...

With all this information available to everyone, the image transmitted is excellent, the relationship with the client improves and a greater percentage of sales are closed.

You can follow up as you should.

According to a study by the National Association of Sales Professionals, 80% of sales are achieved from the 5th contact you make with a customer.  

However, 90% of salespeople contact their potential clients 4 times or less.  

This means that 9 out of 10 salespeople close 80% less sales simply because they cannot follow up properly.  

With a Sales CRM, it is very easy for any salesperson to call 5, 6, 7 or as many times as it takes a potential client without being annoying.  

And that also means closing more sales.

You can sell to those you have already sold to.

By having all the information about a customer available, you can estimate on which dates they might need to buy what you sell again.  

The last time you talk to him, put a notice on your computer so that the CRM will notify you on those dates and forget about it.  

After a while, the Sales CRM will notify you and you will be able to resume contact with that customer to offer them to buy again.  

This strategy is also extremely simple, but it is almost impossible to carry out without a CRM and increases the recurrence of your customers and your sales enormously.

You can ask your customer's contacts for recommendations.

In fact, he will be so faithful that you can even ask him to recommend you to a contact who may need what you sell.  

While if you call a cold contact you will close between 2% and 3% of sales, when it comes to a recommendation the figure rises to 10%.  

That means selling at least 3 times as much. And obviously, it makes your sales better.

Using a sales CRM is about selling more.

Improvements in productivity, time and communication are advances that will take your business to another level, but what catapults you directly into another league is sales.  

Selling and selling more should be the main objectives of any business, and that is precisely what a Sales CRM allows you to do.

The best software to do this for you is efficy.

If you want to start selling more in your business, efficy's CRM solutions for sales are your best option.  

The best proof of this is the more than 4,500 clients in more than 33 countries who already do so thanks to our tool.  

If you also want to start selling more, request a demo.  


Learn more about:  

What are the best techniques for concluding deals?

How to set sales goals in your company?

5 examples of sales emails to generate interesting leads

How CRM Improves Lead Generation: Streamline Your Lead-to-Deal Flow