CRM technology

What Is It and Why Do You Need a CRM for Business?

3 min read · Listen

In the world of modern business everything revolves around the customer. 

Obviously, there are many other important factors, but the main one is the customer. 

Think about it: 

For your business to work, you need income. To have income, you need sales. To have sales, you need customers. 

There's not much more to it than that. 

That's why a good business manager should worry about his clients first, and his sales second. And the most basic way to worry about these two factors is to have them organised and under control. 

There are many ways to do this: from handwritten notebooks to more or less elaborate post-its around the computer to keeping information handy. 

All these ways of organising and managing the two most important assets of your business have 2 things in common: they are not the most optimal and they are amateurish. 

And having a sub-optimal management is not a matter of little importance: only in November 2019, 1982 companies were dissolved in Spain. 

If we take into account that, according to a study by the Observatory of Entrepreneurship in Spain, nearly 60% of companies close due to bad management, we can conclude that in Spain during November, at least one company closes every hour due to bad management. 

And the data is not much better during the rest of the year. 


CRM for business

If you want to avoid adding to these statistics, your first concern should be to carry out professional management of your company's two most valuable assets (customers and sales), and the best way to do this is with a CRM.

What is a CRM for business?

CRMs are business management software with which you can centralise all relevant company information; especially all information relating to your customers and your sales. 

By doing so, you ensure that everyone in the company has a panoramic view of all your customers and that communication, both indoors and outdoors, flows smoothly. 

On the other hand, you get your commercial department to carry out a more precise and more elaborate sales management, by allowing them to have more information about the client with whom they are trying to close the sale and to have a system to follow up the sale without being burdensome. 

Only for this, the day-to-day results of your company improve. 

According to a Salesforce study, business CRM users see a 37% increase in sales revenue and a 45% increase in customer satisfaction after implementing a CRM system in their day-to-day business. 

If you want to enjoy these improvements as well, you're probably thinking:

What is the best CRM for my business?

The answer to this is: it depends. 

Each company is a world and has specific characteristics due to its staff, its size, its sector and many other factors. 

Therefore, to find the best possible tool for your company you have 3 options:

  1. Spend a lot of time discovering on the Internet which CRM for companies could be useful for you and try them all out.
  2. Spend a lot of money to hire a consultant to analyse your business and suggest a tool to use.
  3. Spend a lot of money and a lot of time hiring a custom development that gets outdated every time you need a change.

I suspect that none of the three scenarios are to your liking, are they?

How do we at efficy provide your company with the perfect CRM?

There is another option for finding the best possible CRM for your business, which is the one we use at efficy. 

We listen to your needs and prepare a tailor-made solution, thanks to the fact that we are the most flexible and scalable CRM on the market. 

Thus, we ensure that you do not spend time and money on finding the optimal solution. Instead, we make it for you. 

The best proof that the system works is that we have over 4,500 customers in more than 33 countries. 

You can start managing your business in the most professional way possible today. 

Shall we talk? 

To know more: