CRM technology

What Is a Cloud CRM and What Are Its Advantages?

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To answer this question, we must first answer an earlier question:

What does the acronym Cloud CRM mean?

Cloud is a term that refers to software or services stored on online servers that can be accessed from anywhere and on any device with internet access.

There are thousands of pieces of software in the cloud, but some of the most famous examples could be Spotify, Gmail, Netflix or Dropbox.

This metaphorical term was first used (at least, within the academic world) by Professor Ramnath Chellapa at the end of 1990, defining it as a "new paradigm of computing".

He was not wrong.

Only a few years later the first easy CRM and Cloud CRM emerged, and since then software in the cloud has not stopped growing, reaching $250 billion in business by 2018.

What are the advantages of using a Cloud CRM?

A Cloud CRM have 4 major advantages:

Low-cost access.
Simple and remote access.
Scalability.
Maintenance.

Low cost access.

Adopting a cloud technology is simply cheaper than doing it on your own servers.

Almost all Cloud CRMs charge, instead of a high one-off payment, a subscription.

This lowers costs, lowers the entry barrier and allows you to reach a larger market.

Remote and easy access.

The great advantage of being based in the cloud is the ease of access.

As long as you have the key and a device with internet access, you can enter and work from anywhere in the world.

Scalability

Like SaaS systems, cloud-based systems can change their characteristics very easily.

This is a differential advantage for growing companies, companies in unstable circumstances or companies with a very large seasonal component that fatten and thin their staff season after season.

Maintenance

The last great advantage of an online CRM is that your company's IT department can forget about maintenance and technical problems.

As the whole system is based on the servers of the company providing the service, these tasks do not fall on your team, saving costs and facilitating your day-to-day work.