Most people who do not have a CRM in their day-to-day life do not hesitate to implement one when they discover the advantages of this type of software.
This is normal; the data is impressive:
According to a Salesforce study, after implementing a CRM you see a 37% improvement in revenue, 45% in customer satisfaction and 43% in marketing campaign ROI.
With figures like that, who wouldn’t want to join the party?
However, many of the newcomers to this world think that implementing a CRM is implementing software.
This is not enough.
To experience those improvements and changes in your day-to-day life, you have to implement software, but you also have to implement a philosophy in your day-to-day business. And that philosophy is about putting your customer at the centre of everything, including marketing.
What is CRM marketing?
Marketing, to summarise very briefly, is the set of techniques used by a company with the aim of improving the sales of a product.
Thus, CRM marketing is the set of techniques that, by placing the customer at the centre and caring for the relationship with him, improve the sales of a product.
What is CRM and what is it used for within this strategy?
The CRM is a management software in which you can (and must) unify all the information about your customers, suppliers, leads and others; and from which you can carry out more elaborate management of the relationships with them.
In other words, it doesn’t seem to have much impact on your company’s marketing, but it does have 5 big effects on it:
- Better collaboration between marketing and sales.
- It makes it easier to personalise messages.
- Global monitoring of both campaigns and leads.
- Unification of databases.
- You can make marketing campaigns with steroids.
Better collaboration between marketing and sales
In most companies, while marketing takes care of getting the leads, sales takes care of converting them into customers.
This division of labour works, but is often hampered by the flow of information and communication between one department and another.
This is solved with a CRM.
By having the information from both departments unified in the same tool, everyone has access to all the details of both marketing campaigns and the evolution of sales leads.
This ensures that the two departments work together like clockwork.
Facilitates the personalisation of messages
By having all the customer information centralized in one place, when a salesperson or someone from marketing enters a customer’s file, they can know a lot about the customer even if they have never spoken.
So, customising the messages you receive is amazingly easy.
Global monitoring of both campaigns and leads
With a CRM everyone has access to both marketing and sales information.
Thus, in addition to having a more precise vision of how the company is evolving, from marketing they can adjust their campaigns so that the leads that reach sales are of ever higher quality.
Unification of databases
When you work with excels and similar tools instead of a CRM it is common for databases to end up fragmented, spread over several documents and tools.
This not only encourages you to lose pieces of your customer database, but is also absurdly inefficient.
With a CRM, by centralising all the information, you eliminate this problem at its root.
You can make marketing campaigns with steroids
Most of the marketing campaigns of the 20th century were generalist and worked because of the large advertising investments and the low saturation of the market for this type of strategy.
Today, doing this type of campaign is only within the reach of large multinationals who can put millions of euros on the table to carry them out.
The way that other companies have to achieve successful campaigns is thanks to customisation: sending the right message, to the right person, at the right time.
And this is the kind of campaign you can do thanks to using a CRM in your marketing department with all the customer information centralised in it.
How we at Efficy provide you with the perfect CRM marketing
At Efficy we know that every business has different needs.
That is why we listen to you first and then prepare a tailor-made solution, thanks to the fact that we are the most flexible and scalable CRM on the market.
The best proof that the system works is that we have over 4,500 clients in more than 33 countries.
You can start marketing better with a CRM and get more sales today.
Shall we talk?
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