20 Minutes customises its reader experience with efficy CRM.

20 Minutes is a mass media present across all media platforms with 22.1 million readers per month: 10.6 million readers of the free paper; 5 million on computer; 10.7 million on smartphone; and 2.6 million on tablets.

Their commitment since the foundation of the media in 2002 is to “deliver verified and reliable information, to guarantee a relationship of trust with readers and with advertisers”. 20 Minutes is driven by two goals: increasing its audience, and boosting its audience’s engagement. In order to achieve this, 20 Minutes needed a single, unified reader database.

"Implementing efficy CRM forms part of a strategy to develop our relationship with our readers and micro-communities, in addition to our mass media capacity."
Frédéric Daruty
CEO OF 20 MINUTES FRANCE
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The challenges facing this CRM project.

Gaining a better knowledge of their readers: having a global and unified vision
Centralising information in one single, user-friendly tool
Promoting interactions through “gamification” mechanisms
Refining segmentation for marketing, for advertising and also for the journalistic content
Converting readers into online connected members, in order to offer an enriched/differentiated experience

A positive assessment.

Today, the 20 Minutes Group uses efficy CRM to centralise all the data about their readers in one comprehensive database so as to: have a 360° view of their readers and members: log multi-channel interactions.

On the Marketing front, this single database allows for a more refined segmentation.

Another important element for the project was the Privacy by Design approach of the solution.

Key Figures.

600,000

members

440,000

bot users

300,000

newsletter suscriptions

Results.

Simplified internal processes
Enhanced information sharing among teams
Improved reader knowledge

Join the 13,500+ customers using efficy to grow their business

"From web leads to business monitoring, efficy CRM has enabled us to simplify, structure, and automate our customer relations. Now, we could not live without efficy CRM!"
Anne Thuilliert
COMMERCIAL RELATIONS OFFICER
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"The new system will enable everyone who is in contact with a client to have a 360° view of them."
Benoit Speybrouck
DIRECTOR DIGITAL PROGRAMS / DIGITAL & DATA
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"We needed to go fast, to disrupt our teams as little as possible. efficy was able to accompany us in this transition, with a powerful, intuitive and user-friendly software suite. Having a tool which was rapidly accepted by users greatly contributed to the success of the project."
Marion Ciappara
PROJECT MANAGER
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