Change of practice.
For Concordia Textiles, it was clear that a change was needed to remain relevant and competitive in the market. The choice of the right CRM solution was considered through a market survey, from which a selection was finally made and four companies were demonstrated. efficy proved to be the right solution for Concordia.
The Concordia Textiles sales team consisted mainly of people who had been with the company for many years and had a lot of experience, but who had mainly saved this knowledge individually. The first step was to bring all this information together, create links and have a unified 360° view of these prospects, customers and partners. In addition, the change process was also a major challenge. The main question was how to get the relatively autonomous employees to share their work? A real cultural change in itself.
In order to provide as much guidance as possible, a training course was chosen for internal and external sales. With such a change, it soon became clear that one training session was not enough, so periodic training sessions were organized every month with an IT manager. Concordia Textiles now also offers training to new employees through an internal CRM trainer.
Results.
- Have easy access to all useful information through the mobile application
- All customer information and data is centralized
- Move from a reactive to a proactive sales approach