DKV Euro Service is the leading provider in Europe, enabling transport companies on European roads to provide services without having to carry cash to pay for them.

DKV’s solutions are the most innovative in terms of mobility and enable transport companies and vehicle fleets to work more efficiently.

The range of services extends from fuel and service cards at more than 80,000 brand-independent acceptance points to toll billing, value-added tax and mineral oil tax reimbursement, vehicle services and services in innovative areas such as electromobility.

Currently, more than 3.7 million DKV CARDs and on-board units are in use by customers in over 42 countries. DKV CARD was named best brand in the fuel and service card category for the 14th consecutive time in 2018.

We were looking for a CRM that would be integrated into the work of the sales staff, that would be modular and that would allow us to monitor the activity in a very detailed way.
Nicolas Chery
Telephone Sales Manager

The project at a glance

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    14 Users

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    Deployment in 2015

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    6000 clients in France

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    5,8 M€ Revenues

The project's context

Simplify, refine and structure commercial prospecting. These were the objectives of DKV Euro Service France for its telemarketing activity.

The European leader in transport services decided to take the bull by the horns and equip its sales representatives with a CRM adapted to their activity. Here is the story of an ambitious project.

 

“Excel spreadsheets have had their day. Incomprehensible, complex and time-consuming, they are no longer adapted to modern commercial prospecting.”

The head of telephone sales at DKV Euro Service France intends to structure, refine and simplify the commercial prospecting of his teams. To do this, Nicolas Chery launched an initial call for tenders and then selected four software publishers.

Why choose Efficy CRM?

We were looking for a CRM that would be integrated into the work of the sales people, that would be modular and that would allow us to monitor our activity in a very detailed way. Only Efficy was able to offer us a solution that met all these criteria.

A tool integrated into the day-to-day work of the sales force

With a dedicated project manager on Efficy’s side, the teams set to work. Their challenge was considerable: they had to design a CRM that would structure all of the company’s sales prospecting, while integrating call management. The goal? A tool tailored to the team’s sales representatives.

“In just three months, our sales force was equipped with a CRM coupled with the call management solution, Gen-IP. Via a single interface, they now have access to all customer information and can manage their prospecting, opportunities and calls.”

A CRM to increase sales efficiency...

In addition to call management, the entire sales prospecting process has become more structured.

“From now on, we have reliable and homogenized customer information.

For my part, I have access to real-time data to monitor day-to-day activity and refine the sales strategy. We gain both responsiveness and efficiency.

The latter also benefits from personalized reports to better monitor performance and sales efficiency, thanks to the integration of the Report One solution. All of this in one click.

In addition, several complex documents and standard e-mails (contracts, reminders, etc.) are integrated into the DKV Euro Service CRM. “This aspect has saved us considerable time. The sales people no longer waste their energy on these tasks with very little added value.

… and marketing

And the Marketing “We manage our emailing campaigns via Efficy CRM. This way, the sales people know who reads our messages and who seems interested in a particular solution. This way, they contact the right people at the right time. This allows us to target our marketing actions even more precisely.”

Towards the dematerialization of business processes

But DKV Euro Service does not intend to stop there. “Tomorrow, we want to go even further in simplifying commercial processes and purchasing paths. To do this, we hope to further dematerialize the steps via new innovative modules such as the electronic signature.”

Other references

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Our other references

13,500 customers and more than 330,000 users use Efficy Group’s solutions