The mission of the Genève Tourisme et Congrès is to promote and sell Geneva as a center for tourism, leisure and commerce.
The foundation uses efficy CRM in conjunction with QlikView and also takes advantage of it to optimize the marketing of tourism activities.
Qlikview allows to track the impact of tourism activities on the city of Geneva, compare tourism activities in Geneva and other Swiss destinations, characterize relationships between economic partners, manage a range of tourist attractions (concerts, exhibitions, festivals, sports events…), implement multi-channel marketing campaigns based on customer preferences for leisure and business.
When coupled with efficy CRM, QlikView extracts, integrates and interprets a wealth of data related to the hospitality industry.
Thanks to this tool, the Genève Tourisme et Congrès is now able to offer customized products and packages.
"Implementing efficy CRM forms part of a strategy to develop our relationship with our readers and micro-communities, in addition to our mass media capacity."
"efficy CRM has given us global coverage, can be adjusted to meet new needs quickly and easily, and was able to adapt to the strong technical constraints of our Information System."
"efficy CRM reporting is highly appreciated by our employees"
Whether you are a bank, an association, a large company or an SME, there is an efficy solution for you!
