OfficeFit Experiences International Growth with Structured CRM Approach
OfficeFit is a leading innovator in ergonomic workplace solutions and health technology. Under the leadership of its owner and CEO Kristian Bjerg, the Danish company has evolved from a traditional furniture supplier to a tech-driven SaaS company with international clients and ambitious growth plans. The company works with prevention as the central element in its approach.
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“What appealed to us most was the ability to customize the system ourselves. Other vendors required expensive consultant hours for changes.”
Vision and Successes
This success didn’t come by chance. OfficeFit has built a strong partnership with Aalborg University and developed the GetUp platform—a health technology solution aimed at both businesses and municipalities to support lifestyle programs for citizens. “The launch of our new technology, GetUp, which we’ve developed together with Aalborg University, Health & Science Technology, is one of our biggest successes,” says Kristian.
The company has also completed a successful research project in Norway and is close to securing investors for its next growth phase. Bjerg describes the new market as follows: “We’ve succeeded in supporting municipalities with lifestyle programs for their citizens, who have seen great benefits from our technology.”
But like many growing companies, OfficeFit quickly realized that technological innovation alone wasn’t enough. Administrative processes and data structure had to keep up.
The Challenge OfficeFit Had to Solve
With 21 employees and international clients, administrative processes became a critical bottleneck. As Kristian explains, it was at this point that “the decision was made to get our entire data base under control so that we could work in a more structured way as we grew.”
The problem was familiar: scattered Excel sheets, no central data source, and lack of sales process overview. For a company with international ambitions, the situation had become unsustainable. This challenge led Kristian to seek a thorough and scientific solution.
Choosing WebCRM and the Implementation Journey
Kristian took a scientific approach and partnered with students from Aalborg and Aarhus Universities. “We arranged a project with students from Aalborg and Aarhus University to help analyse our workflows and how they could be digitized,” he says.
This six-month analysis was crucial. The students interviewed employees and helped streamline the sales and follow-up processes before identifying the right system. “There was no doubt that WebCRM was the one,” says Kristian. He highlights flexibility as the key factor.
Implementation was planned just as carefully. The employees who had been part of the working group were also the ones who became super users through courses at WebCRM in Fredericia. Kristian set a clear direction: “Everyone had to be on board and use the system. If it’s not in WebCRM, it doesn’t exist.”
This cultural approach ensured broad organizational buy-in and was key to the implementation’s success.
Delivered Value and Results
The results came quickly and were measurable. The most significant gain was time saved on management reporting. “Before, I had to export data into Excel. Now it’s fully automated. Preparing board and bank reports used to take a whole day—now it takes an hour,” says Bjerg.
WebCRM’s activity module also created operational flexibility. If an employee is sick, colleagues can easily step in because everything runs as activities in the system. As a leader, Kristian now has a tool for proactive personnel management, allowing him to see workload distribution and make decisions about relief.
These improvements have not only optimized daily operations but also laid the foundation for OfficeFit’s next growth phase.
“Preparing board and bank reports used to take a whole day—now it takes an hour.” – Kristian Bjerg, Owner and CEO, OfficeFit
Strategic Next Steps
With a solid CRM platform in place, OfficeFit can now focus on international growth. Kristian explains: “The next 12 to 18 months will be about strengthening our position in the Danish market, followed by a strategy for internationalization in nearby markets—Norway, Sweden, Germany, and the Netherlands.”
WebCRM will play a central role in this growth, especially in customer success. “We’re looking at how to structure the entire customer journey in WebCRM,” says Kristian.
For other companies considering similar investments, Kristian has clear advice: “I can’t understand why you wouldn’t have it. My advice: get started—and get started early.”
For him, flexibility is key: “It’s flexible. And that flexibility is what I find absolutely fantastic about WebCRM.”
As Kristian Bjerg concludes: “We’re just super happy with the collaboration.”
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