Marketing
How should you communicate in times of crisis?
Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]
Read more
Marketing‚ Sales relationship
Customer experience & relationship with your prospects and clients during crisis periods
Trying to push sales at a moment like this may not be the most strategic ideas. Besides, it may not even possible because clients do[...]
Read more
Customer experienceCustomer loyaltyCustomer satisfaction
Marketing
Successful customer experience: some best practices
Do you want to discover some successful stories about customer experience in 2019? This article is made for you. Indeed, customer experience is essential to[...]
Read more
Customer experienceCustomer loyaltyOmnichannel
Marketing
The customer experience at the restaurant: it’s make or break
In this week’s article, I’ll focus on the customer experience at the restaurant. We have all been to a restaurant and sometimes experienced an enchanted[...]
Read more
Customer experienceCustomer satisfactionEmotion
Marketing
Predictive marketing, a strategic tool for banks and insurance companies
Most of the technological trends that are linked with trades revolve around the notion of predictive marketing. We could quote machine learning, marketing automation, big[...]
Read more
AIBanking industryDataInsurance industrymarketing
Marketing
Do you know the customer lifecycle?
The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]
Read more
Marketing
You want to do some serious brand marketing? Forget ROI!
Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]
Read more
brandingmarketingroi
Marketing‚ Sales relationship
How can you generate leads in your CRM software?
Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]
Read more
OmnichannelProductivityProspecting
Marketing‚ Sales relationship
How can you qualify leads in your CRM software?
Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
Read more
CollaborationCRM toolProspecting
Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
Read more
Customer experienceEmotion
Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
Read more
Customer experienceCustomizationData
Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
Read more
CollaborationProductivityProspecting
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
Read more
CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
Read more
CRM & ShopCustomer experienceEmotionProspecting
Helpdesk‚ Marketing
Customer Satisfaction, Customer Experience, Customer Service and Customer Journey
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
Read more
Customer experienceEmotion
Marketing
Customer emotion: at the heart of branding strategies
Chatbots, artificial intelligence, process automation, big data, selfcare…These are all incontrovertible proof that we are living in the era of technology. What place is left[...]
Read more
Customer experienceEmotion
CRM technology‚ Marketing
Innovation and Customer Relationship: trends and ideas
Technological innovation lies at the heart of companies’ strategy to build an optimal customer relationship. How are companies leveraging new technologies to adapt to their[...]
Read more
DigitizationOmnichannel
Marketing
CRM and digital transformation: why and how should you digitize your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
Read more
DigitizationOmnichannel
CRM technology‚ Marketing
Target your marketing with Efficy CRM
Personalise your communication and analyse your results with Efficy CRM Are you doing marketing? Of course. But are you doing high-quality, efficient marketing? Are you[...]
Read more
CRM toolDigitizationE-mailing
Marketing
Enriching customer experience
Digital POS; giant, connected screens; smart fitting rooms; etc. There was excitement aplenty at Retail’s Big Show in New York, hosted by the National Retail[...]
Read more
CRM & ShopCRM Case studyCustomer experienceEmotionRetail industry