Efficy blog: Marketing

Essentially, brand strategy is a long-term plan that serves to develop and establish successful and well-known branding to achieve a company’s particular objectives. When put[...]

Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]

Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]

There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]

Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]

Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]