Marketing
How Content Marketers Can Use ChatGPT to Drive Efficiency
You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide. After all, ChatGPT alone has[...]
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Marketing
How to Grow Your Target Audience
A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in[...]
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Marketing
How to Start Your Affiliate Marketing Program
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly[...]
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Marketing
What Is Event Management and Why Is It Important?
Event management is a dynamic process that involves applying business management and project management skills to create, plan, and manage events of any kind. The[...]
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Customer experienceEmotion
Marketing
8 B2B Digital Marketing Trends for Your 2023 Strategy
Traditionally, B2B companies, unlike B2C, have always operated on leaner budgets. With the general practice being an allocation of 2 – 5% of gross target[...]
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DigitizationOmnichannel
Helpdesk‚ Marketing‚ Tips & tricks
Combine Your Customer Segmentation & Personalisation Strategies For Maximum Impact
Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your[...]
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Marketing‚ Sales relationship
5 Marketing Hacks to Generate Leads
Intro Much like there are no omelettes without breaking eggs, there are no customers without leads having progressed through your sales funnel. The lifeblood of[...]
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Marketing
What Is word-of-mouth Marketing, And Why Is It So Important?
Intro Take a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and[...]
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Marketing
Email List Consent Is Sexy!
Introduction When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the[...]
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Marketing
A Practical Guide to Local Marketing
Introduction With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is[...]
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Marketing
Navigating Personalised Advertising Without Violating Privacy Boundaries
Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure[...]
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Marketing
The Bare Minimum Social Media Plan You Need for Success
When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably[...]
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Marketing
How to Tackle Market Segmentation Like a Pro
Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]
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Marketing‚ Tips & tricks
Let’s Take a Bite out of Apple’s New Privacy Update
Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes[...]
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Marketing
3 Reasons to Benchmark Your Email Marketing Efforts
Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer[...]
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CRM technology‚ Marketing
Unsure How To Retarget Leads? Here’s Your Fix!
We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by[...]
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Marketing
Customer Profiles: The Key To Your Company’s Success
Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack[...]
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Marketing
Target market: How to identify it according to your business
Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]
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CRM technology‚ Helpdesk‚ Marketing‚ Tips & tricks
Improve Your Corporate Communication Strategy
A new year means new, and better business strategies to cement your legacy for your customers. But you cannot achieve this feat without carrying your[...]
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Marketing
Online Reputation: Know what you need to look after your brand
Wondering what people think about your business management? Interested in using different media to improve your online reputation? In this article you will learn how[...]
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