All about Marketing and how to adapt it to your project

Marketing

How to assess market share for your business

There are few better ways to measure your business against competitors than by calculating market share. Knowing how big your slice of the pie is[...]

Marketing

How the Ansoff Matrix can help you plan your business

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]

Marketing

Porter’s Five Forces: Analyse your sector and competition

Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]

Marketing

PEST Analysis: What it is and how to implement it

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]

Marketing

Competition Analysis: What data to take into account

Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]

Marketing‚ Tips & tricks

Customer segmentation: What it is and how you can approach it

To efficiently scale your business you must focus all your efforts, not on a wide universe of potential customers, but on a specific subset of[...]

Marketing

How should you communicate in times of crisis?

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

Marketing‚ Sales relationship

Customer experience during crisis periods

Trying to push sales at a moment like this may not be the most strategic ideas. Besides, it may not even possible because clients do[...]

Customer experienceCustomer loyaltyCustomer satisfaction

Marketing

Successful customer experience: some best practices

Do you want to discover some successful stories about customer experience in 2019? This article is made for you. Indeed, customer experience is essential to[...]

Customer experienceCustomer loyaltyOmnichannel

Marketing

The customer experience at the restaurant: it’s make or break

In this week’s article, I’ll focus on the customer experience at the restaurant. We have all been to a restaurant and sometimes experienced an enchanted[...]

Customer experienceCustomer satisfactionEmotion

Marketing

Predictive marketing, a tool for banks and insurance companies

Most of the technological trends that are linked with trades revolve around the notion of predictive marketing. We could quote machine learning, marketing automation, big[...]

AIBanking industryDataInsurance industrymarketing

Marketing

Do you know the customer lifecycle?

The leitmotiv of recent years is clear: companies must improve their Customer Relationship. To do this, and to properly analyze its sales performance, you need[...]

Marketing

You want to do some serious brand marketing? Forget ROI!

Yes, you read it right and no, we’re not suffering from a heatstroke. If you want to get you brand known, you must throw the[...]

brandingmarketingroi

Marketing‚ Sales relationship

How can you generate leads in your CRM software?

Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]

OmnichannelProductivityProspecting

Marketing‚ Sales relationship

How can you qualify leads in your CRM software?

Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]

CollaborationCRM toolProspecting

Marketing‚ Sales relationship

Increase ROI of your event thanks to CRM

Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]

Customer experienceEmotion

Marketing‚ Sales relationship

The 5 steps for optimising your Customer Journey

The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]

Customer experienceCustomizationData

Marketing‚ Sales relationship

Now’s the time to close the gap between Sales and Marketing

The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]

CollaborationProductivityProspecting

Marketing

Customer Satisfaction: what is it, and how do you achieve it?

Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]

CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion

Marketing‚ Sales relationship

4 tips to turn your waiting lines into a positive customer experience

Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]

CRM & ShopCustomer experienceEmotionProspecting

Efficy blog: Marketing