Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
CRM technology‚ Marketing
Target your marketing with Efficy CRM
Personalise your communication and analyse your results with Efficy CRM Are you doing marketing? Of course. But are you doing high-quality, efficient marketing? Are you[...]
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CRM toolDigitizationE-mailing
Marketing
Enriching customer experience
Digital POS; giant, connected screens; smart fitting rooms; etc. There was excitement aplenty at Retail’s Big Show in New York, hosted by the National Retail[...]
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CRM & ShopCRM Case studyCustomer experienceEmotionRetail industry
Helpdesk‚ Marketing
The marketing of “I’m not perfect but I’m working on it”
You have probably already seen the new trend encouraging people to embrace their shortcomings, and even to transcend them. What if companies did the same…[...]
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Customer loyaltyCustomer satisfaction