Marketing‚ Sales relationship
Increase ROI of your event thanks to CRM
Events are a must in marketing mix. Whether it’s webinars, lunches or conventions, events are the perfect opportunity to directly get in touch with customers,[...]
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Customer experienceEmotion
Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData
Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
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CollaborationProductivityProspecting
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
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CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
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CRM & ShopCustomer experienceEmotionProspecting
Marketing
Customer trust for a strong and long-lasting relationship
Customer trust is an essential element in shaping a business strategy. With customers and prospects increasingly volatile, satisfaction alone is not always enough to retain[...]
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Customer experienceCustomer loyaltyCustomer satisfactionOmnichannel
Helpdesk‚ Marketing‚ Sales relationship
Customer Journey, Satisfaction, Experience and Service
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
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Customer experienceEmotion
Marketing
Customer emotion: at the heart of branding strategies
Chatbots, artificial intelligence, process automation, big data, selfcare…These are all incontrovertible proof that we are living in the era of technology. What place is left[...]
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Customer experienceEmotion
CRM technology‚ Marketing
Innovation and Customer Relationship: trends and ideas
Technological innovation lies at the heart of companies’ strategy to build an optimal customer relationship. How are companies leveraging new technologies to adapt to their[...]
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DigitizationOmnichannel
Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
CRM technology‚ Marketing
Target your marketing with Efficy CRM
Personalise your communication and analyse your results with Efficy CRM Are you doing marketing? Of course. But are you doing high-quality, efficient marketing? Are you[...]
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CRM toolDigitizationE-mailing
Marketing
Enriching customer experience
Digital POS; giant, connected screens; smart fitting rooms; etc. There was excitement aplenty at Retail’s Big Show in New York, hosted by the National Retail[...]
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CRM & ShopCRM Case studyCustomer experienceEmotionRetail industry
Helpdesk‚ Marketing
The marketing of “I’m not perfect but I’m working on it”
You have probably already seen the new trend encouraging people to embrace their shortcomings, and even to transcend them. What if companies did the same…[...]
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Customer loyaltyCustomer satisfaction