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This post was written by Laetitia

Brussels, Stockholm – 25 August 2021 – Efficy, the leading European CRM (Customer Relationship Management) provider, today announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches on towards its ambition to reach a 5% market share of the European CRM market by 2024.

APSIS serves close to 3000 customers globally, and with the launch of APSIS One in 2019, APSIS provides its customers with an all-in-one marketing platform with powerful tools for marketing automation, email marketing and onsite personalisation.

APSIS CEO, Emma Dyga:

We’re very excited about Efficy’s acquisition of APSIS and are thrilled to be joining a high-growth company with high ambitions in Europe. I believe what we’ve built with APSIS One can be another piece of the puzzle for Efficy to reach its ambitions on the European market.

For Efficy, this deal marks the fourth acquisition in less than one year, allowing the group to considerably broaden its reach and strengthen its presence in Europe. With APSIS, Efficy expands its workforce to over 500 people across 18 offices in Europe.

Efficy CEO, Cédric Pierrard:

The acquisition of APSIS’ data-driven marketing platform also broadens our product portfolio making Efficy a one-stop-shop for companies searching for CRM solution. With digital engagement being a key part of today customer relationships, APSIS technology presents Efficy’s customers with a whole new world of possibilities!

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